Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the […]
LinkedIn Harassment & Abuse up 1,000% Read More »
TikTok Follows Facebook's Lead With Lead Gen Ads TikTok is at it again. Not content with its four new ad formats, the short-form video giant has announced another new update that’ll get brands and marketers excited. Advertisers can now gain a clearer idea of their next customer via a Lead Generation ad option, which could
TikTok Lead Generation Gets Boost Read More »
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over
Does Apple Hate Ads or Just Facebook Ads? Read More »
Get Ready For Bigger, Bolder Business Influencers Thought leadership is the lifeblood of both corporate comms and business to business marketing. However, not all leaders are good at it or willing to commit to it meaningfully. For those who truly aspire to drive the agenda in their category or sector, LinkedIn's new Creator Mode's recent
LinkedIn Launches New ‘Creator Mode’ & Video Cover Stories Read More »
Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely
SMK Explains: Apple’s War On Digital Marketing Read More »
The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to
TikTok Launches Ad Library & Brand Safety Measures Read More »
LinkedIn Challenges Fiverr & Upwork With New Freelance Services LinkedIn wants a slice of Fiverr and Upwork's pie and is reported to be in the process of developing a direct competitor to those services called Marketplaces. Fiverr and Upwork connect white-collar workers to businesses that need their services. The pandemic has helped the duo increase
LinkedIn’s New Freelance & Consulting Gigs Read More »
Microsoft tempts Pinterest with $51bn buyout Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal to acquire the hugely popular app for $51bn. Since the start of the global health pandemic, soaring consumer usage and advertiser demand has seen Pinterest's market value increase more than 600%.
Pinterest Announces Stories & Expands Ecommerce Suite Read More »
LinkedIn Engagement & Marketing Spend Boom As with most social channels, COVID 19 has been kind to LinkedIn. While it took an initial revenue hit this time last year, it has since recovered well, and usage has surged amongst locked down white-collar workers. Satya Nadella, Microsoft CEO, earnings call February 2021 “We once again saw
LinkedIn Chatter Up 48%, New Engagement Tools Launch Read More »
New Product Pages Offer Upside For Both B2B & B2C LinkedIn unveiled a pre-Christmas treat for marketers as it announced Product Pages on the 15th of December. Product Pages are a new offering from the social media platform. LinkedIn explains more, through their Product Marketing Manager Ryan MacInnis. Ryan MacInnis, Product Marketing Manager, LinkedIn. “(It’s)
LinkedIn Levels Up Sales With New Product Pages Read More »