Apple's iOS 14 Digital Marketing Armadgedon Draws Closer In November 2014, Paper Magazine ran an interview and photoshoot with Kim Kardashian that claimed to break the internet. Despite earning nearly 1% of all web browsing history in the US 24 hours after publishing the full story, Paper never came close to breaking it as completely […]
SMK Explains: Apple’s War On Digital Marketing Read More »
The TikTok cheat sheet Last year, when TikTok expanded its ad offering for brands, it kicked off with the slogan, “don’t make ads, make TikToks.” But what does that mean exactly? Well, essentially nothing, since everyone is just running ads on TikTok, much as they are in every other channel. But, it is fair to
TikTok Launches Ad Library & Brand Safety Measures Read More »
LinkedIn Challenges Fiverr & Upwork With New Freelance Services LinkedIn wants a slice of Fiverr and Upwork's pie and is reported to be in the process of developing a direct competitor to those services called Marketplaces. Fiverr and Upwork connect white-collar workers to businesses that need their services. The pandemic has helped the duo increase
LinkedIn’s New Freelance & Consulting Gigs Read More »
Microsoft tempts Pinterest with $51bn buyout Last week, The Financial Times reported that in recent months Microsoft had approached Pinterest about a potential deal to acquire the hugely popular app for $51bn. Since the start of the global health pandemic, soaring consumer usage and advertiser demand has seen Pinterest's market value increase more than 600%.
Pinterest Announces Stories & Expands Ecommerce Suite Read More »
LinkedIn Engagement & Marketing Spend Boom As with most social channels, COVID 19 has been kind to LinkedIn. While it took an initial revenue hit this time last year, it has since recovered well, and usage has surged amongst locked down white-collar workers. Satya Nadella, Microsoft CEO, earnings call February 2021 “We once again saw
LinkedIn Chatter Up 48%, New Engagement Tools Launch Read More »
New Product Pages Offer Upside For Both B2B & B2C LinkedIn unveiled a pre-Christmas treat for marketers as it announced Product Pages on the 15th of December. Product Pages are a new offering from the social media platform. LinkedIn explains more, through their Product Marketing Manager Ryan MacInnis. Ryan MacInnis, Product Marketing Manager, LinkedIn. “(It’s)
LinkedIn Levels Up Sales With New Product Pages Read More »
Snapchat Clones TikTok & Reels With "Spotlight" After being on the sharp end of Instagram, Facebook, Twitter, Whatsapp, Google, LinkedIn, YouTube and now even Spotify ripping off Stories, Snapchat has discovered that “borrowing” other people’s ideas can work quite well. With new kid on the block, TikTok, running amok, Snapchat has sort to get in
Snapchat Forks Out $1m Daily For Viral Hits Read More »
Corporate Events Get Significant Boost On LinkedIn LinkedIn has been tinkering with their Events offering all year. Have they finally struck gold? In March they launched their beta version of Events, which required a lot of improvement (but that's fine because that's the job of a beta launch). Since then, LinkedIn added an integration with
LinkedIn Upgrades Events With New Organic & Ad Features Read More »
OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and activities. The pandemic has been good to Zoom, which blew the competition out of the
Zoom Muscles In On Event Marketing Read More »
First Major LinkedIn Product Redesign In Five Years After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all
LinkedIn Redesigns, Launches Stories Globally & More Read More »