[SMK] AI & Digital Marketing Capability Transformation
As user activity on LinkedIn grows (the platform has reported engagement growth for six quarters in a row), the potential for nuisance posters spamming your feed has grown with it. From wannabe influencers posting “broetry” to struggle-spam, polling dross and even occasionally marketing managers using sneaky techniques to drive growth and engagement! LinkedIn sees you… […]
LinkedIn Clamps Down On Engagement Bait & Dodgy Polls Read More »
Every platform is locked in an arms race to show creators that it’s the best place for them, and if you thought that business-orientated LinkedIn was different, you thought wrong. Despite marketing itself as separate from the rest of the bunch, LinkedIn still wants to be the best place its audience can view content that
LinkedIn’s New Thought Leader Content Marketing Tools Read More »
As LinkedIn becomes more important for communicators, it has started to add more content marketing tools to the mix. Last year Articles for Pages hit the platform, letting marketers add more long-form content to pages to drive engagement and start conversations on the website. Now LinkedIn has introduced Newsletters to the mix. LinkedIn Marketing Solutions
LinkedIn Upgrades Content Marketing Tools Read More »
Live events continue to be disrupted by the Covid-19 pandemic, especially now Omicron is raging through Australia, which has forced businesses to find alternative means to broadcast and connect. That partly explains why LinkedIn has experienced strong success with its Live Events (use of the function has increased by 150%). And that makes sense, because
LinkedIn Doubles Down On Events, Audio & Live Video Read More »
LinkedIn launches Articles for Pages, integrates Events & Live video LinkedIn is looking for fresh ways to help brands maximise content posted on the platform, improve event performance and help marketers make smarter decisions. The first, “Articles for Pages”, is designed to help brands connect with audiences and develop a stronger thought-leadership position. Marketers can now
LinkedIn Expands Content Marketing & Live Events Offering Read More »
LinkedIn pulls pin on Stories as it refocuses to video Another Story experience has fallen by the wayside as platforms finally realise that just because it works elsewhere doesn't mean it'll work everywhere (WhatsApp, are you listening?). After Twitter abandoned its short-lived Fleets, LinkedIn has gone down the same route and will be retiring Stories
LinkedIn Stories Getting Culled In October Read More »
LinkedIn launches new video meetings Is LinkedIn going to be the new Skype, the new Zoom, or has it missed the boat entirely? The professional social media network has launched its version of video meetings. Video meetings sit within its messaging platform and provide a way of getting face-to-face without downloading a separate app. Crystal
LinkedIn expands messaging with Video Meetings Read More »
Insta Shop Ads testing across beauty, pet product, travel and home decor Another day, another piece of Instagram eCommerce news drops. In a further investment in that side of its business, Insta says it'll launch Ads within Instagram Shops. The new feature is currently in testing and includes options for an image carousel and single image
Instagram tests new Shop Ads Read More »
LinkedIn goes all-in on Events LinkedIn has announced new ways to increase event awareness as it goes all-in on virtual events and ramps up its lead generation capabilities. The updated Event Ads are designed to make sure that marketers get maximum bang for their bucks and as many registrations to events as possible. Alongside this,
LinkedIn improves Events offering & reporting Read More »
Soaring engagement creates a communications dilemma LinkedIn’s latest transparency report shows instances of abuse and harassment have increased an astonishing 1000% year on year. While the focus is often on Twitter, Facebook and Instagram, and what they intend to do about the problems many people face on those platforms, LinkedIn has snuck in under the
LinkedIn Harassment & Abuse up 1,000% Read More »