Social Media Audience Fatigue Is A Silent Campaign Killer Audience fatigue is a real issue when running social media campaigns. Unlike, say, within search. After all, how many times a year do you search "cheap flights to London"? Search, be it paid or organic, tends to unlock fresh audiences daily, which is why Google Ads […]
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Reddit Is Fast Becoming A Serious Marketing Channel Reddit is one of marketing’s great underutilised opportunities. According to Alexa, it’s the fifth top digital property in both Australia and New Zealand. Only trailing the big three, Google, Facebook and YouTube in Australia. While in NZ, it trails the same, plus Trade Me. In December, Reddit
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LinkedIn Trialling Ephermeral Stories Feature Social Stories have been one of the defining social media product themes over the past few years. Originally created by Snapchat in 2013. Instagram cloned in 2016. Facebook emulated in 2017. WhatsApp spun off Status in the same year. YouTube launched its version in late 2018. So did Google. Pinterest
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Profile 'Featured' Section Highlights Achievements & More LinkedIn is nowadays to white collar workers, what Instagram is to Married At First Sight rejects. A conduit to leveraging and building personal brand equity, of which they can hopefully dine out for many moons to come. Who knows, maybe get a sweet gig on commercial radio. Or
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September 2019 Launch Pushed Back To February 2020 Last year I wrote about the impending launch of Facebook’s Campaign Budget Optimisation (CBO), which was scheduled to begin rolling out for all in September 2019. Launched initially as an optional budgeting tool in 2017, the feature supposedly helps give businesses an easier way to manage their
What’s Up With Facebook Campaign Budget Optimisation? Read More »
Marketers & Users Are Piling Into Pinterest In 2020 Almost a year after listing on the New York Stock Exchange, Pinterest’s stock is riding on high, as usage and marketing uptake continues to surge. On Thursday, Pinterest posted stronger-than-expected fourth-quarter results, ending 2019 in style, and setting the scene for a very strong 2020. Pinterest
Pinterest Marketing Spend Up 51%, Users Up 26% Read More »
Instagram Stories Median Reach Rate 4.4%, Claims Study The Story-fication of social platforms was one of the leading social media marketing themes of 2018. Stories creation and consumption grew 842% between 2016 – 2018, according to Block Party, a consultancy. In mid-2018 former Facebook chief product officer Chris Cox, claimed, “the Stories format is on a
[NEW STUDY] Instagram Stories Reach Dropping Read More »
LinkedIn Live Launches, Alongside New Community Features LinkedIn had a strong 2019. It now has 660 million users, with 11 million and 2 million users in Australia and New Zealand respectively. Usage popped amongst its white-collar user base, as user sessions grew quarter on quarter throughout the year. Sessions were up 22% in the third
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Pinterest Popped In 2019 The renaissance of Pinterest is well documented and, if eMarketer’s latest data is anything to go by, the “visual discovery tool” is set for a bumper 2020. According to data released yesterday, Pinterest surpassed Snapchat as the third-biggest social media platform in the US in 2019, and it will continue to
Is Pinterest The World’s 3rd Fave Social App? Read More »
Instagram Streamlines Influencer Activity Ahead Of 2020 Onslaught Instagram is widely considered, by marketers anyway, as the home of influencer marketing. Which social media channels are most important for influencer marketing? Instagram = 89% YouTube = 70% Facebook = 45% Blogs = 44% Twitter = 33% LinkedIn = 19% Pinterest = 15% Twitch = 6%
Facebook Opens Brand Collabs Manager To Instagram Influencers Read More »