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New Research Accuses Google of Ripping off Video Advertisers

Ad intelligence firm Adalytics has busted Google’s TrueView video campaign offering wide open – or so it claims. According to its research, Google has been charging brands for videos shown on “websites and apps in which the consumer experience did not meet Google’s stated quality standards”. A TruView problem – or so Adalytics says TruView …

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Instagram Finally Opens Stories Post Scheduling to Third-Party Platforms

In a move that many will celebrate, Meta has announced that it has added Stories posting capacity to its Graph API so marketers can finally use third-party platforms to publish Stories on Instagram. Meta says the feature… Meta “Adds another media post type to third-party platforms and gives businesses broader access to a highly requested …

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LinkedIn Offers Richer Engagement Insights For Businesses 

LinkedIn has announced richer engagement insights for marketers via the Company Engagement Report section of its analytics platform. Now, marketers can get a deeper idea of who their LinkedIn content is reaching and which companies they work for. Jae Oh, Head of Ads Measurement & Audiences, LinkedIn “The Company Engagement Report gathers and presents engagement …

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Google Brings ChatGPT Style Tools To Gmail, Docs, Slides and More

Google has announced it will bring AI elements to Workspace, which means that in the future, marketers could have access to artificial intelligence across Gmail, Sheets, Docs, Slides, Meet and Chat. The ‘in the future’ caveat is important because for now, Google says it has made AI available to a select number of testers. Johanna …

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LinkedIn interest targeting

LinkedIn Expands Campaign Targeting, Offering Interest Deep Dive 

LinkedIn has expanded its interest ads targeting by adding over 120 new Product interest options and a range of new Service interest targeting categories to help marketers to hit the right audience. LinkedIn has expanded its interest targeting LinkedIn Ads Blog “We’ve broadened our interest targeting offering to include 20+ new service interest attributes and …

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TikTok Unveils Expanded, Richer Video Insights For Businesses

TikTok already offers some of the best free social media creative and trends insights in the business. Be it natively within the TikTok app or via its Creative Center desktop interface, TikTok offers a treasure trove of insights for savvy marketers, copywriters and creatives. Further enhancing this, TikTok has recently rolled out new rich Video …

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LinkedIn Upgrades Lead Gen, Testing and More

LinkedIn has announced upgrades to its lead generation forms, ad testing, group targeting and machine learning systems. Improved Lead Gen Forms Let’s get things started with lead generation. According to LinkedIn, “your lead lists are about to become even more actionable”. The reason? An update that pre-fills a member’s business domain email address instead of …

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