Google Enables GMB Editing Directly From Maps & Search One of the surprise marketing stars of COVID-19 has been Google My Business. Initially launched in 2014, Google My Business has, over the past few years, been quietly, yet steadily getting better and better. Adding new, useful features, and becoming integral to other Google surfaces, i.e. […]
Google My Business Streamlines Updates Read More »
LinkedIn Aims To Wipe Out Inappropriate InMail Messages Dealing with idiots is, alas, part and parcel of communicating on the internet. And the bigger the social footprint one has, the greater the idiot quotient. A point made frighteningly clear in a fascinating recent blog post from Tim Ferris. In most social channels, the brunt of
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Website Visitors Can Now Use Chat Without Logging Into Facebook Facebook launched its Messenger website plugin, Customer Chat, in November 2017. Much like typical website chat functions, Customer Chat allows customers to talk directly with businesses on their websites using Messenger. With options to either tie the conversation into a chatbot, helping with volume or
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Personal Branding Gets A Major Upgrade With New "People Cards" Facebook's long-term admiration and steady cloning of Snapchat, and now TikTok, is well documented. How good is Instagram Reels… But Facebook's not the only player in town which draws inspiration from its Silicon Valley neighbours, as Google's new LinkedIn-esque features demonstrate. Google's new "People Cards"
Google’s New Personal “Business Cards” For Search Read More »
New Page Update Simplifies Mobile UX For Users & Admins Following the recent global rollout of Facebook’s new Page redesign, FB5, Techcrunch reports that Facebook is now testing a new design for Facebook Pages that will both minimise the Like count and button (see image above). For brands included in the test, if your Page
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Google's Richer, Personalised Creatives Across Search, Shopping & Display In 2018, to mark Google’s 20th birthday, Ben Gomes, former Senior VP, Search, News and Assistant, used the occasion to shine a light on the next chapter of Search. Gomes claimed that the future would be driven by three fundamental shifts in how Google thinks about
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YouTube is slashing the video length eligibility criteria for mid-roll ads. In the same period, they’re also changing default monetisation settings and giving content creators a new metric to consider. While this might sound like three distinct changes, they’re all actually very connected. Mid-roll Ads Now an Option for 8-minute Videos Up to July 2020,
YouTube Cuts Mid-roll Ads Minimum Read More »
WhatsApp aims to do better by businesses seeking to connect with customers on the platform. New feature this month include shareable catalogues plus a resurgence of QR codes. Shareable catalogues WhatApp first introduced in-app ‘Catalogs’ way back when the world was a very different place—we’re talking November 2019. Essentially, they were mobile storefronts wholly contained
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Google Analytics will leverage its machine learning to suggest new and improved audiences for your App + Web marketing campaigns. A pair of new metrics—on the likelihood of purchase and the likelihood of churn—could do wonders for both campaign targeting and analysis. If your web property generates the quantity of purchase activity needed to power
New Predictive Audiences in Google Analytics Read More »
Facebook has announced a new tweak to how they organise the News Feed. A fresh round of changes to the algorithm aims to prioritise original reporting and will demote content that lacks clear publisher information. Tracing primary sources The new approach is to trace developing news stories to the primary source. Once determined, that primary
Facebook Prioritises Original News Read More »