[SMK] AI & Digital Marketing Capability Transformation
GA4 Upgrades Machine Learning, Integrations & Privacy Google Analytics has just released its most significant update in aeons. This update, termed Google Analytics 4, essentially replaces the App + Web property that was released in beta last year and will affect the majority of websites using GA. Users will now see richer integrations with the
Meet The NEW Google Analytics Read More »
UK Watchdog Prompts Instagram To Act On Promo Non-Disclosure Instagram has announced an influencer crackdown. The social media giant is going to do more to catch those who fail to disclose when they’re being paid to promote posts. Leaving behind its old hands-off approach and are moving to be more proactive in the space. This news
Instagram Announces Influencer Crackdown Read More »
OnZoom Brings Search & Event Payments To Zoom Zoom has announced plans to move into the online events space. Its new offering, OnZoom, will be their online event marketplace and will allow users to buy passes to classes, events and activities. The pandemic has been good to Zoom, which blew the competition out of the
Zoom Muscles In On Event Marketing Read More »
Ad Week Sees New Campaign Types & Insights Launching Google has been a busy beaver ahead of Advertising Week, in the US, and announced a series of updates that will provide richer insights for marketers as well as a snazzy new campaign type, built on lashings of machine learning, called "Performance Max". Google has also
Google Announces “Performance Max” Read More »
YouTube Testing Ecommerce & Shopify Integrations YouTube wants to become a shopping destination. In a move that mimics Instagram’s efforts to shift product through the app, YouTube will now try to do the same. Back in July, Instagram opened up its Shopping features to everyone from big brands to solo operations – as long as
YouTube Mimics Instagram With New Shopping Play Read More »
Google Rebrands & Expands Stories In Search Another day, another platform launching their version of Stories. If it isn’t any of the giants under the Facebook umbrella, you can be sure it’s got something to do with Google. Anyone who had that hunch can give themselves a lovely pat on the back, because the search
Google Brings “Stories” To Search Homepage Read More »
Public Facebook Group Posts To Begin Ranking In News Feeds Facebook has introduced a new range of features to Groups that will make them easier to manage, increase engagement and boost organic reach. Over 1.8 billion (yes, you read that right) people use Facebook Groups every day and the changes are designed to make life
Facebook Expands Groups & Opens Organic Reach Read More »
Facebook Ramps Up Messaging Features for Instagram At the start of 2019, Mark Zuckerberg laid out the future for his Facebook empire, with messaging at its core, and the entire family of apps acting interoperably, as one. Following a sweeping product release in recent days, that roadmap has taken a sizeable leap forward, with Facebook's
Facebook Messenger Merges With Instagram DMs Read More »
Facebook Quietly Winds Down Painful Content Ruling For communicators on the coalface of social media marketing, one of the most frustrating elements of the day to day was Facebook's dreaded 20% Rule. Introduced around 2013, the 20% rule stipulated that you could only boost a post or run an advert (which is the same thing
Facebook Kills Off 20% Image Text Rule! Read More »
First Major LinkedIn Product Redesign In Five Years After five years, LinkedIn has finally got round to their much-needed redesign and added a ton of interesting products, in what is quite a sizeable update rather than just a cosmetic overhaul. Sure, they have tried to make the platform easier to navigate, more intuitive, and all
LinkedIn Redesigns, Launches Stories Globally & More Read More »