The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week […]
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per Microsoft’s latest quarterly results, LinkedIn is up to 690 million users, up from 675 million at the end of 2019. Although Microsoft does not
Lockdown Sends LinkedIn Usage North Read More »
Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads
Google & Facebook Marketing Transparency Clampdown Read More »
Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of this vast product update is the Zoom and Houseparty cloning video streaming capabilities within Messenger and beyond. See new Messenger Rooms in
Mega Facebook Video Release & New Tools Read More »
Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its Shopping search results to unpaid, organic listings. The Google Shopping tab results "will consist primarily of free product listings" starting next week, helping merchants better connect
Google Shopping Game Changer For Businesses Read More »
New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the
Instagram Launches “Gift Cards” For Businesses To Sell Read More »
Create 6- or 15-Second Videos On The Fly Video performance via social channels can be a bit of a mixed bag, with performance varying from channel to channel. YouTube is a rockstar, but few marketers understand how to make it work. Facebook stripped back video in the News Feed in early 2018. LinkedIn’s only really
YouTube Launches Free DIY Video Tool Read More »
[NEW STUDY] Even Performance Media Is Not COVID-19 Proof Long considered to be “recession-proof”, it appears that search marketing may well be just as fallible as every other marketing channel, in the face of COVID-19. Between now and end of June, eMarketer’s latest search ad forecast sees US ad spending to fall between 20.2% and
eMarketer Forecasts Steep Drop In Search Marketing Spend Read More »
Facebook Streamlines Ad Testing & Campaign Optimisation The ol' business adage goes, "what gets measured gets improved". No one's quite sure who coined it; Peter Drucker, Lord Kelvin, Dumbledore? But the sentiment is especially true within digital marketing, with online testing and optimisation being the lifeblood of effective activity. However, within social channels, testing is
Facebook Launches “Experiments” For Improved Ad Testing Read More »
Consumers Spent Record $23.4B Via App Stores In Q1 At the best of times, we spend too long on our phones. Usually with our nose in one app or another. In a month, we use around 40 different apps, and typically spend 3 hours and 40 minutes per day in them. We also spend a
Lockdown Sees App Usage Surge 20% Read More »