Facebook Video Niches Down With Live Video Chats Following Facebook's recent mega video release, Facebook has announced an expansion of its new Zoom-like Messenger Rooms feature. Messenger Rooms is Facebook's new video conferencing service. With Messenger Rooms, users can create a Room within Messenger or Facebook, and invite anyone to join the video call, even […]
Facebook Rooms Launches For Groups & Events Read More »
Latest COVID-19 Update Facilitates Contact-Free Options Google has released yet another valuable update to help local businesses during COVID-19: a curbside pickup indicator. The latest update builds upon Google's existing merchant features, allowing businesses to show if they have products in-stock, in-store, and then if items are available via contactless pickup by the roadside. Since
Google Launches “Curbside Pick-Up” Offering For Businesses Read More »
Can Google Dominate Podcasts As YouTube Has Video? Podcasting is becoming big business. Pre COVID-19, Podcasting was poised to be one of the fastest-growing media channels in 2020, according to research from Deloitte, published earlier this year. As per Deloitte's, "Technology, Media, And Telecommunications Predictions 2020" report, it had forecast that the global podcasting business could grow
Google Launches New Podcasts Manager For Richer Audience Insights Read More »
eMarketer Claims Daily Usage Is Now 30 mins Evan Speigel, CEO of Snapchat, has reason to be cheerful. After a bumpy 2018, usage bounced back strongly in 2019, before skyrocketing in 2020, as Snap’s recent quarterly results demonstrate. On top of that, at the start of March, Snap was recognised by Fast Company as the
Snapchat Usage Up 20%, Strong Run Continues Read More »
The World's Gorgeous & Glam Feel COVID Pinch A glut of recent studies suggests that the influencer economy is currently not living its best life. Brands have cancelled or looked to postpone influencer activity at scale, with many concerned about both tone and costs. Influencers' sponsored content has experienced a significant decrease week after week
[STUDY] Influencer Marketing Costs Could Fall 25% Read More »
LinkedIn Usage & Engagement Up, Ads Down With substantial portions of the global white-collar workforce under lockdown, it should hardly come as a surprise that LinkedIn usage has mushroomed. As per Microsoft’s latest quarterly results, LinkedIn is up to 690 million users, up from 675 million at the end of 2019. Although Microsoft does not
Lockdown Sends LinkedIn Usage North Read More »
Google Now Expanding Ad Verification Program To All Advertisers Google has announced a dramatic ramp-up in red tape for advertisers as it struggles to get to grips with scams, fraud and bad actors on its platform. As part of its new initiative, advertisers will be required to complete a verification program in order to buy ads
Google & Facebook Marketing Transparency Clampdown Read More »
Facebook Video Extravaganza: Messenger, Instagarm, Live, Events & More Facebook has released a bumper set of new video features as it orientates its product roadmap around interactive video experiences. The headline-grabbing part of this vast product update is the Zoom and Houseparty cloning video streaming capabilities within Messenger and beyond. See new Messenger Rooms in
Mega Facebook Video Release & New Tools Read More »
Google Makes Listing Products On Google Shopping Free In a major boost for organisations struggling with COVID-19, Google has announced from next week that it will begin opening its Shopping search results to unpaid, organic listings. The Google Shopping tab results "will consist primarily of free product listings" starting next week, helping merchants better connect
Google Shopping Game Changer For Businesses Read More »
New Story Stickers Allow Cash-Strapped SMEs To Cash In Small business represents a sizeable part of Google and Facebook's global turnover. Therefore, over the past month, both have rolled out a variety of features to help support businesses impacted by COVID-19 during this time. While both have ad credits and funding on the table, the
Instagram Launches “Gift Cards” For Businesses To Sell Read More »