Billed by Facebook as “a great way to drive new people to your business and engage customers”, a trial of the new Offers feature by Huon Bush Retreats has proved just how powerful the tool can be.

Crafty brides and grooms have often turned to Etsy for hand-made finishing touches to their wedding outfits, gifts and décor. Now they can park their registry at Etsy too.

Blackberry has staged protests and sent mysterious letters in an activation campaign which is scheduled to be revealed on Monday.

SMK looks at how new technology and savvy PR made Barbie’s Dream Closet a reality.

Yelp Director of Marketing Laura Nestler shares how the online review site and community combats trolls.

Facebook has launched a new ‘Offers’ feature allowing businesses to deliver deals directly to their brand’s page and to the News Feeds of their subscribed users.

Claudio Pannuzio discusses the ‘social’ in social media.

Laura Nestler joined Yelp in 2007 in Portland and has since set up Yelp in London and Australia. She speaks with SMK about her journey.

Six months into Red Cross Australa’s ‘Target Nuclear Weapons’ campaign, SMK looks at the work behind the campaign, which seems destined to reach one million people this year.