Snapchat has revealed new data around how location plays a big part in Snaps being shared. At the top of the list: parties. Social spots spur snaps It turns out it’s not merely interesting locales that are driving snap sharing. Art galleries and museums are not nearly as prevalent as parties according to the latest […]
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Instagram has announced they will be enhancing video streaming, with a feature that allows users to add guests to live feeds. Bring more to the party Following a limited test that was rolled out last August, the newest update is meant to encourage more user engagement with Instagram’s expanding video and messaging services. By simply
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Snapchat has unveiled plans to allow users to share links from other apps, and the ability to hide live location sharing for a set amount of time. Bumping up referrals The popular photo and video sharing social app is hoping to bolster itself as a legitimate source for traffic referral available to e-commerce and news
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Here’s a tempting way to blow some time on Facebook: attempting to eat virtual marshmallows. I Scream for Digital Ice-Cream? Ben and Jerry’s recently created a Facebook AR filter to promote their new ranch of ice-cream called Marshmallow Moon. Users take a selfie, and the filter overlays a pair of glasses and ice-cream cones. Tapping
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While Snapchat’s grim Q3 earnings report will surely last longer than the platform’s 24 hour posts, there’s still life in the not-so-old girl yet. Pixel Perfect Snapchat is giving advertisers access to the much-requested conversion pixel, which lets you track user behaviour after seeing your ad. The feature, called Snap Pixel, lets you embed a
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Instagram Stories continues to get bigger, literally and figuratively. Now previews for Stories are twice as big in the feed. Storybook ending? Previously, Stories were displayed at the top of the Instagram feed. In a bid to up engagement, previews for Stories now appear mid-feed, and are double the size of previews at the
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Facebook is currently testing an option for users to set an expiration date on statuses up to 101 characters as well as choose if the status appears on their profile or News Feed. Facebook looks back to move forward For those who may recall, when Facebook first hit the web, before the advent of ‘posts,’ users could
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Snapchat has unveiled Context Cards, giving users a new way to discover all kinds of info about shared snaps. Snaps tell you more From Uber and Lyft bookings to restaurant reviews and reservations, Context Cards can now provide useful contact information. In a bid to increase Snapchat's daily user engagement and foster more spontaneous discovery,
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Facebook continues to gain momentum in reach but YouTube remains the most watched online video platform in the world. YouTube takes the lead A sizeable gap has been growing between the world’s favourite steaming site and social media platform. According to a new report from Ampere Analysis, Facebook is now ranked second for online video
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eMarketer's latest findings show teens are engaging more with Snapchat and Instagram, and less with Messenger. Messaging is so passé The research firm calculated lowered growth projections for Facebook Messenger from 2017 through 2021. Even thought Messenger’s 1.2 billion users proved to be championing the chat app market with a 7.5% increase since 2016, ages
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