X, formerly Twitter, is launching a new Handles Marketplace that will allow paying subscribers to purchase or claim dormant usernames. For marketers, the move is a double-edged sword. It could help active brands secure cleaner, more consistent handles, but it also means that companies sitting on inactive or rarely used accounts risk losing their brand […]
X (Twitter) To Sell Dormant Brand Handles Read More »
Elon Musk’s artificial intelligence firm xAI has acquired the social media platform X (formerly Twitter) in an all-stock deal valuing the platform at $33 billion. It is a strategic move that officially fuses two of Musk’s most high-profile ventures under a new holding entity, xAI Holdings Corp. The merger combines real-time social data with frontier
Elon Musk Merges X and xAI Read More »
As a response to U.S. ad revenue falling 60%, social media platform X (which used to be known as Twitter) has partnered with Google Display Network in the hope that it’ll recoup some of its lost income by boosting its advertising base. The Google partnership follows a decision taken to start selling ads through Indian
X (Twitter) Joins Google Ad Manager To Boost Ad Performance Read More »
In case you missed the news, Twitter is gone. X is now King. Elon Musk’s rebrand of Twitter to X has left many scratching their heads – and many in marketing watching with interest to see how X will build a brand identity and start to convince advertisers to spend the type of money Musk
X (formerly Twitter) Woos Brands With 50% Discounts on Ad Packages Read More »
Is no platform safe from Meta’s army of clone technicians? Not content with copying TikTok’s recipe for success, Meta has told a ‘select group of creators’ that it will be launching a Twitter clone this year. The app will be stand-alone but will feature some integration with Instagram, TechCrunch revealed. It doesn’t have a name
Instagram’s New Twitter Clone Expected to Launch Soon Read More »
Elon Musk’s reign as head honcho of Twitter has been an interesting one. Barely a day goes by without some new grand announcement, often by the big man via his Twitter account, that sets off a whole new storm in a teacup. Musk has again taken to his pulpit to share his latest product vision
Elon Musk Offers ‘Twitter 2.0’ Roadmap for Marketers & Users Read More »
There’s bad news for all those Instagram aficionados out there – engagement is down by 30%. A report by Rival IQ has illustrated how the engagement rate per post dropped from 0.98% in 2021 to 0.67% in 2022. However, the drop is not necessarily unique to Insta, with Twitter and Facebook also witnessing declining engagement
[STUDY] Instagram Engagement Down 30% Read More »