*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2024 Social Media Trends -AI, Content, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
Free Lab – 2024 Social Media Trends – March 2024 Read More »
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
Free Lab – 2024 Social Media Trends – December 2023 Read More »
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
Free Lab – 2024 Social Media Trends – October 2023 Read More »
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
Free Lab – 2023 Social Media Trends – August 2023 Read More »
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to …
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to …
Free Lab – 2023 Social Media Trends – March 2023 Read More »
TikTok Tech Lab Overview TikTok For Business Set-up What is required to get up and running and a quick overview of business tools TikTok Ads Lab Differing options for ad creating within TikTok Ads Manager TikTok Ads Set Up Manual TikTok ads creation TikTok Pixel and Conversions API How to install and set up …
About Instagram Marketing Unlocked Instagram Marketing Unlocked is a FREE 🙌 online event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. In this Lab will dive into the latest data 📊 and performance insights from Instagram. Exploring the key 2022 trends impacting Instagram …
Free Lab – Instagram Marketing Unlocked – Sept 2022 Read More »
Meta Business Manager and Business Suite Overview Facebook Business Manager Overview and Account Set-up Business Manager’s Business Settings The Facebook Pixel – Best Practices & Common Issues The Facebook Pixel – Manual Installation The Facebook Pixel – Google Tag Manager Installation Facebook Conversion & Event Tracking Overview How To Set Up and Track Events …
Updated July 2023 Overview Strategy Planning Reporting and Evaluation Digital adoption and landscape overview – Digital usage trends – Social media – Online video – Email Digital strategy framework – Strategy vs tactics – Big picture thinking – Always on activity or campaigns Reporting and evaluation considerations – Google Analytics 4 – Meta Business Manager/Suite …
Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits Read More »
Updated May 2024 Overview 2024 B2B Marketing Trends, Challenges & Opportunities B2B Digital strategy overview – B2B vs B2C – Short-termism – Business objectives and focus – MQLs and SQLs Brand building – Why does it matter – Full funnel campaign developing – Proving the business case – Inbound marketing B2B beyond sales – Product …
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM Read More »
LinkedIn Tech Lab Overview: LinkedIn Marketing Tech Lab Introduction Examining LinkedIn Pages and an overview of their associated functionalities. LinkedIn Page Features Exploring the LinkedIn Page admin features – analytics, content planning, events and more. LinkedIn Campaign Manager An overview of LinkedIn’s ad tools, account creation and setting up conversion tracking, etc. LinkedIn Insight Tag …
About this Lab SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. Social Media Trends Labs delve into the latest data 📊 and performance insights from the major social networks, unpicking platform and behavioural …
Free Lab – 2022 Social Media Trends – August 2022 Read More »
Updated November 2023 Overview CRO Principles, Conversion Tracking Tools, Attribution and Privacy Impact Understanding CRO – How to develop an experimentation culture – Must-use tools for tracking and optimising digital marketing activity Tools and tech for collating data – Web analytics – Social media tracking and pixels – CRM Conversion tracking and attribution Maximising CRO …
Strategy Course – Conversion Rate Optimisation (CRO) Masterclass Read More »
Updated March 2024 Overview Influencer Marketing Trends, Forecasts & Opportunities Trends, forecasts and benchmarks – Investment – Key Industries – Regulation – Relationship building – Strategy and planning – Social commerce Influencer ecosystems – Meta – TikTok – YouTube – LinkedIn Influencer advertising growth – Partnership Ads – Spark Ads – Thought Leadership Ads Organic …
Strategy Course – Influencer Marketing Masterclass Read More »
About this Lab SMK’s SOCIAL ADS & INFLUENCER MARKETING DECODED lab 🧪 was a FREE event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation 🧠. Decoded labs see SMK assembling an elite cast of digital marketing leaders to share experiences, industry insights and …
Free Lab – Social Ads & Influencer Marketing Decoded Lab Playback – Oct 2021 Read More »
Updated Feb 2024 Overview Search Engine Optimisation (SEO) Trends, Challenges and Opportunities Organic marketing, Search or social media? SEO vs SEM – Pros and cons – How to integrate Understanding search engines – Crawling and indexation – Ranking signals Optimising web content to match search intent – What do users want? – How does intent …
Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled Read More »
Updated May 2024 Overview Introduction to Digital Copywriting Digital copywriting optimisation – Earned, owned and paid media – Reporting and evaluation – Brand – Direct response Appreciating nuances in copywriting – Audiences – Channels – Trends – Algorithms Short form video Generative AI – Trends and developments – Beyond ChatGPT Crafting Compelling Social Media Content …
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web Read More »
Updated October 2023 Overview Issue Discovery, Social Engagement Shifts and Account Management Risk Reduction Listening and monitoring –Signal vs noise –Trust online –Why bad news isn’t always bad Social engagement evolves –Privacy paradigm shift –Ascent of social video Brand safety and moderation features Avoid account suspensions and penalties –Common issues –Risk mitigation –Account back-end optimisation …
Strategy Course – Online Reputation, Crisis & Community Management Read More »
Updated November 2023 Overview Strategic Thinking, Planning and Evaluation Content marketing’s evolution – Inbound marketing overlap – Strengths and weaknesses – Content consumption trends Rise of short form video – TikTok-ification of content marketing Content planning and audience mapping Measurement and evaluation – Engagement – Reach – Action – Macro and micro conversions – Generative …
Updated October 2023 Overview Digital Marketing Strategy & Planning Digital strategy framework – Strategy vs tactics – Big picture thinking – Always on activity or piecemeal – Awareness and direct response – Earned, owned and paid media Digital channel investment, usage and trends – Email – SMS – Messaging – Social Media – Search Owned …
Updated September 2023 Overview LinkedIn & B2B Social Media Marketing Opportunities LinkedIn usage and marketing uptake – User growth and engagement – Marketing investment – Navigating tight budgets LinkedIn lead generation opportunities – Organic – Paid B2B social media strategy planning – Why brand building is key – Full funnel LinkedIn campaigns – Inbound marketing …
Strategy Course – LinkedIn & B2B Social Media Marketing Read More »
Overview YouTube Marketing Trends, Opportunities & Challenges YouTube market update – Usage trends – Marketing investment Thinking strategically about YouTube – Paid – Organic YouTube 2023 priorities – Shorts: Usage, trends and creative tools – Creators / Influencers: Shorts, expanding YT’s creator ecosystem, podcasting – Connected TV Google Marketing Live – New video and generative …
Strategy Course – YouTube Marketing: Organic & Paid Video Mastery Read More »
Updated August 2023 Overview Data-Driven Digital Design Principles & Creative Trends Appreciating digital design nuances – Channel vs outcome vs audience – Respecting design principles but not being constrained – Navigating algorithm and policy changes – Why it’s video first Design concepts and useful tools – Teamwork, process and ideation Data-driven design – Harmonising creative …
Strategy Course – Data Driven Digital Design Masterclass Read More »
Updated May 2023 Overview 2023 Video trends, opportunities, strategy & evaluation 2023 Video trends and evolution – The rise of short form video – Social algorithm overhaul – TikToks, Reels, Shorts and more – Live video handbrake – Social commerce and video – Influencer marketing Thinking strategically – Direct response vs brand building – Integrating …
Strategy Course – Social Media Video Masterclass Read More »
Updated June 2024 Overview 2024 Instagram Trends, Challenges and Priorities 2024 Instagram trends and challenges – Investment – Usage – Growth Performance benchmarks Channel challenges – Tik Tok – YouTube Video focus Innovation and Al Strategy, Planning and Evaluation Marketing on Instagram – Strategy planning – Common tactics – Instagram challenges and opportunities: Organic & …
Strategy Course – Instagram Marketing Masterclass Read More »
Overview Search, Display & Video Understanding Google Google Ads Outlook Life Beyond SEM Google Ads Product Updates 2023 Google Search Engine Marketing (SEM) Understanding Google Ads – Account structure and hierarchy – Understanding the Google Ads auction – Ad Rank and Quality Score Campaign creation – Ads objectives – Campaign types – Establishing conversions …
Strategy Course – Google Ads: Search, Display & Video Read More »
Updated July 2023 Overview Social Media Trends, Strategy Planning & Evaluation Social media landscape overview – Business investment – Market slowdown – Brand vs performance spending – Challenges from Search and retail media Why Meta’s market share has peaked – Facebook usage and outlook – Instagram – Non-Meta social growth engines Measurement & evaluation – …
Strategy Course – Social Media Strategy Optimisation Read More »
Updated January 2024 Overview Understanding Marketing Opportunities and challenges Understanding TikTok and Snapchat marketing – Usage figures – wider social media impact – Video game-changer Marketing uptake Social graph versus content graph Tick-tock’s organic opportunity – content marketing – community building Influencer marketing on TikTok – organic and paid crossover – creator marketplace – creative …
Strategy Course – Unlocking TikTok & Snapchat Marketing Read More »
Released: 4th March 2024 Overview Ads Trends, Landscape and Opportunities Digital ad spend – Search vs social – Search and social convergence – Retail media and social media crossover – Rise of online video Social ads investment – Facebook – Instagram – LinkedIn – TikTok – YouTube Key 2024 social ads trends – AI and …
Strategy Course – Social Media Advertising Masterclass Read More »
Updated June 2024 Overview Introduction to Email Marketing Email marketing’s evolution – Email opportunities – Challenges and issues – How social media replaced email – Direct response vs brand – Email performance benchmarks Personalisation and automation – Al Email innovations – AMP – Underexplored Gmail features – Privacy challenges – Apple updates Building Your Email …
Strategy Course – Email Marketing Masterclass: Data, Design & CRM Read More »
Updated April 2024 Overview GA4 Setup, Key Features, Tools & Reports Google Analytics overview Introducing GA4 • Innovative features • How it differs to UA Optimising your GA account set up Creating your GA4 property • Setting up • GA4 installation – Google Tag Manager • Understanding events – Custom and standard events – Why …
Strategy Course – Google Analytics 4 Masterclass Read More »
Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …
Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …
Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail Read More »
Updated August 2023 Overview 2023 Facebook Marketing Trends, Opportunities & Account Optimisation Facebook usage and marketing spend – Reels and AI offer engagement boost – Business slowdown Content marketing – What’s working on Facebook? – Entertainment in focus – Reels Facebook’s growing walled garden – On-platform conversions Automation – Generative AI – Ads Account optimisation …
Strategy Course – Facebook Marketing Masterclass Read More »
Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …
Marketing Innovation Lab – Facebook, Messenger & WhatsApp Read More »
