*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2024 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
Free Lab – 2024 Social Media Trends – October 2023 Read More »
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking …
Free Lab – 2023 Social Media Trends – August 2023 Read More »
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to …
*** To gain free access, please register an account with SMK (it’s free) first by clicking the “Login to Enroll” button above *** About SMK’s 2023 Social Media Trends – Organic, Ads, Video & More SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to …
Free Lab – 2023 Social Media Trends – March 2023 Read More »
Apple iOS 14 Tech Lab Overview The focus for this Tech Lab series is understanding and navigating the impacts of Apple’s iOS 14 updates which went Live in 2021 for Facebook, Instagram, LinkedIn, TikTok, Pinterest, et al. This series will therefore explore: Why it’s happening and what to do about it How to implement new …
TikTok Tech Lab Overview This TechLab series began on the 6th October 2022 and is currently in progress. New material will be posted weekly. TikTok For Business Set-up What is required to get up and running and a quick overview of business tools TikTok Ads Lab Differing options for ad creating within TikTok Ads Manager …
About Instagram Marketing Unlocked Instagram Marketing Unlocked is a FREE 🙌 online event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. In this Lab will dive into the latest data 📊 and performance insights from Instagram. Exploring the key 2022 trends impacting Instagram …
Free Lab – Instagram Marketing Unlocked – Sept 2022 Read More »
Meta Business Manager and Business Suite Overview Facebook Business Manager Overview and Account Set-up Business Manager’s Business Settings The Facebook Pixel – Best Practices & Common Issues The Facebook Pixel – Manual Installation The Facebook Pixel – Google Tag Manager Installation Facebook Conversion & Event Tracking Overview How To Set Up and Track Events …
Updated July 2023 Overview Strategy Planning Reporting and Evaluation Digital adoption and landscape overview – Digital usage trends – Social media – Online video – Email Digital strategy framework – Strategy vs tactics – Big picture thinking – Always on activity or campaigns Reporting and evaluation considerations – Google Analytics 4 – Meta Business Manager/Suite …
Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits Read More »
Overview Instagram Trends, Challenges and Priorities Instagram performance – Usage – Investment – Challenges – TikTok impact Instagram marketing – Shadow banning – Reels and video – Search marketing – Content marketing Creators – Ads over commerce Messaging growth – Messaging within Meta – CTM via Instagram DMs B2B Content Marketing, Engagement & Awareness Building …
Strategy Course – B2B Marketing Masterclass: Search, Social & CRM Read More »
Overview Ecommerce and Social Trends, Tools, Challenges and Opportunities. Ecommerce trends and forecasts – Rise of retail media – Growth of social commerce – Influencers – B2B Leveraging marketplaces, i.e. Amazon, eBay, Etsy, etc. – Operating in multiple countries and regions Choosing an ecommerce platform – Understanding headless commerce – Ecommerce platform market shares Setting …
Strategy Course – eCommerce & Social Commerce Unravelled Read More »
LinkedIn Tech Lab Overview: LinkedIn Marketing Tech Lab Introduction Examining LinkedIn Pages and an overview of their associated functionalities. LinkedIn Page Features Exploring the LinkedIn Page admin features – analytics, content planning, events and more. LinkedIn Campaign Manager An overview of LinkedIn’s ad tools, account creation and setting up conversion tracking, etc. LinkedIn Insight Tag …
About this Lab SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. Social Media Trends Labs delve into the latest data 📊 and performance insights from the major social networks, unpicking platform and behavioural …
Free Lab – 2022 Social Media Trends – August 2022 Read More »
Overview Conversion Rate Optimisation (CRO) Testing & UX Best Practices. Understanding CRO – How to develop an experimentation culture – Must-use tools for tracking and optimising digital marketing activity Maximising CRO across owned, earned and paid media activity – Full-funnel thinking Developing an effective data-driven approach – Web analytics – Social media tracking and pixels …
Strategy Course – Conversion Rate Optimisation (CRO) Masterclass Read More »
Updated March 2023 Overview Influencer Marketing Trends, Forecasts & Opportunities Trends, forecasts and benchmarks – Investment – Key Industries – Regulation – Ads over commerce Instagram – Diminishing organic reach – Branded content ads – Creator Marketplace TikTok – Organic and paid opportunity – Native creator tools YouTube – YPP and Brand Connect LinkedIn – …
Strategy Course – Influencer Marketing Masterclass Read More »
About this Lab SMK’s SOCIAL ADS & INFLUENCER MARKETING DECODED lab 🧪 was a FREE event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation 🧠. Decoded labs see SMK assembling an elite cast of digital marketing leaders to share experiences, industry insights and …
Free Lab – Social Ads & Influencer Marketing Decoded Lab Playback – Oct 2021 Read More »
Overview Website, email and SMS copywriting Owned media overview – Website – Email – SMS Measuring and evaluating owned media Conversion Rate Optimisation (CRO) Website copywriting best practices – Understanding web page content e.g. Title tags, headings, content, and internal links – Impact of technical and on-page SEO on copy – Leveraging structured data in …
Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled Read More »
Updated March 2023 Overview Digital copywriting trends, tools, challenges and opportunities Digital copywriting optimisation Appreciating nuances in copywriting Writing for mobile Crafting visual content and readability Copywriting tools Social, Search & Web Measuring and evaluating owned media Conversion Rate Optimisation (CRO) Website copywriting best practices Email copywriting and SMS Earned media: Social media best practices …
Strategy Course – Digital Copywriting Masterclass: Social, Search & Web Read More »
Updated October 2023 Overview Issue Discovery, Social Engagement Shifts and Account Management Risk Reduction Listening and monitoring –Signal vs noise –Trust online –Why bad news isn’t always bad Social engagement evolves –Privacy paradigm shift –Ascent of social video Brand safety and moderation features Avoid account suspensions and penalties –Common issues –Risk mitigation –Account back-end optimisation …
Strategy Course – Online Reputation, Crisis & Community Management Read More »
Overview Strategic thinking, channel planning and evaluation Content marketing’s evolution Content marketing channels Content marketing pivot to video Proving business value Social Media Organic & Paid Content Best Practices Maximising content marketing performance Social algorithms Social content optimisation Creative collaborations Optimising Content for Google Search Success Content marketing via SEM and SEO Google Ads assets …
Updated October 2023 Overview Digital Marketing Strategy & Planning Digital strategy framework – Strategy vs tactics – Big picture thinking – Always on activity or piecemeal – Awareness and direct response – Earned, owned and paid media Digital channel investment, usage and trends – Email – SMS – Messaging – Social Media – Search Owned …
Updated September 2023 Overview LinkedIn & B2B Social Media Marketing Opportunities LinkedIn usage and marketing uptake – User growth and engagement – Marketing investment – Navigating tight budgets LinkedIn lead generation opportunities – Organic – Paid B2B social media strategy planning – Why brand building is key – Full funnel LinkedIn campaigns – Inbound marketing …
Strategy Course – LinkedIn & B2B Social Media Marketing Read More »
Overview YouTube overview and marketing opportunities The history and background of YouTube The importance of video right now Innovations and developments at YouTube Barriers to entry for Marketers – Role for video – Going viral – Performance campaigns – Video funnels – Brand safety – Production Setting up for success Preparing to get started on …
Strategy Course – YouTube Marketing: Organic & Paid Video Mastery Read More »
Updated August 2023 Overview Data-Driven Digital Design Principles & Creative Trends Appreciating digital design nuances – Channel vs outcome vs audience – Respecting design principles but not being constrained – Navigating algorithm and policy changes – Why it’s video first Design concepts and useful tools – Teamwork, process and ideation Data-driven design – Harmonising creative …
Strategy Course – Data Driven Digital Design Masterclass Read More »
Updated May 2023 Overview 2023 Video trends, opportunities, strategy & evaluation 2023 Video trends and evolution – The rise of short form video – Social algorithm overhaul – TikToks, Reels, Shorts and more – Live video handbrake – Social commerce and video – Influencer marketing Thinking strategically – Direct response vs brand building – Integrating …
Strategy Course – Social Media Video Masterclass Read More »
Overview Maximising Pinterest Marketing Opportunities Understanding Pinterest – Background – Who uses it – Why do they use it – How do they use it What are the marketing opportunities Thinking strategically Content marketing – What do Pinners want – How does the content differ to other social channels Community Paid campaigns Setting Up For …
Strategy Course – Pinterest Marketing Masterclass Read More »
Updated May 2023 Overview Instagram trends, challenges and priorities Instagram performance – Usage – Investment – Challenges – TikTok impact Instagram marketing – Shadow banning – Reels and video – Search marketing – Content marketing Creators – Ads over commerce Messaging growth – Messaging within Meta – CTM via Instagram DMs Content marketing, community & …
Strategy Course – Instagram Marketing Masterclass Read More »
Overview Search, Display & Video Understanding Google Google Ads Outlook Life Beyond SEM Google Ads Product Updates 2023 Google Search Engine Marketing (SEM) Understanding Google Ads – Account structure and hierarchy – Understanding the Google Ads auction – Ad Rank and Quality Score Campaign creation – Ads objectives – Campaign types – Establishing conversions …
Strategy Course – Google Ads: Search, Display & Video Read More »
Updated July 2023 Overview Social Media Trends, Strategy Planning & Evaluation Social media landscape overview – Business investment – Market slowdown – Brand vs performance spending – Challenges from Search and retail media Why Meta’s market share has peaked – Facebook usage and outlook – Instagram – Non-Meta social growth engines Measurement & evaluation – …
Strategy Course – Social Media Strategy Optimisation Read More »
Release Date: 3rd February 2023 Overview Understanding Snapchat & TikTok marketing opportunities & challenges Understanding Snapchat & TikTok – TikTok’s rise – Snapchat’s smothering by Facebook – Usage figures – Marketing uptake Business applications – Challenges and opportunities – Organic – Influencer – Ads Strategic thinking, planning & channel set-up Strategic thinking – Objectives – …
Strategy Course – Unlocking TikTok & Snapchat Marketing Read More »
Released: 31st January 2023 Overview Social Ad Landscape, Benchmarking & Strategy Planning Social advertising landscape – Usage figures & investment levels Apple iOS updates – What does it mean for online ads? Targeting & Evaluation Social advertising tools of the trade Account management best practices Creative tools Social Ad Reporting, Evaluation & Campaign Optimisation Social …
Strategy Course – Social Media Advertising Masterclass Read More »
Overview Digital marketing evaluation and optimisation best practices Analysing digital data Optimising user journeys Testing Strategic thinking Fully leveraging Google Analytics to better track ROI Introducing GA4 How is tracking different in GA4? GA Personalised Reporting Understanding GA Reports Campaign Tagging Dimensions, Metrics & Reports Unravelling social media pixels and analytics Social Media Reporting Challenges …
Strategy Course – Digital Marketing Evaluation: Social Analytics, Pixels & Attribution Read More »
Updated March 2023 Overview Email marketing trends, innovations and email list building Email Marketing in 2023 Personalisation & Automation Email Innovations Email Data Capture Email marketing design, engagement & creative best practices Email design overview Why good email design is not enough Design best practices Gmail Email copywriting Email Deliverability, Email Customer Relationship Management (CRM), …
Strategy Course – Email Marketing Masterclass: Data, Design & CRM Read More »
Updated May 2023 Overview Module 1: GA4 Setup, Key Features, Tools & Reports Google Analytics Overview Introducing GA4 Structuring your GA account Creating your GA4 property Event and Engagement Tracking in reports Module 2: Setting up GA4 Conversions & Understanding Analytics Events Understanding conversion data Establishing conversions How is conversion tracking different in GA4 UA …
Strategy Course – Google Analytics 4 Masterclass Read More »
Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …
Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …
Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail Read More »
Updated August 2023 Overview 2023 Facebook Marketing Trends, Opportunities & Account Optimisation Facebook usage and marketing spend – Reels and AI offer engagement boost – Business slowdown Content marketing – What’s working on Facebook? – Entertainment in focus – Reels Facebook’s growing walled garden – On-platform conversions Automation – Generative AI – Ads Account optimisation …
Strategy Course – Facebook Marketing Masterclass Read More »
Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …
Marketing Innovation Lab – Facebook, Messenger & WhatsApp Read More »
