[SMK] Social Media Knowledge

Courses

Tech Lab – TikTok

TikTok Tech Lab Overview   TikTok For Business Set-up What is required to get up and running and a quick overview of business tools TikTok Ads Lab Differing options for ad creating within TikTok Ads Manager TikTok Ads Set Up Manual TikTok ads creation TikTok Pixel and Conversions API How to install and set up …

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Free Lab – Instagram Marketing Unlocked – Sept 2022

About Instagram Marketing Unlocked Instagram Marketing Unlocked is a FREE 🙌 online event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. In this Lab will dive into the latest data 📊 and performance insights from Instagram. Exploring the key 2022 trends impacting Instagram …

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Strategy Course – Digital Marketing For Government, Public Sector & Not-For-Profits

Updated July 2024 Overview Digital Usage Trends and Communications Channel Mix Digital comms in govt and NFPs – Use cases – Opportunities and challenges – Understanding the digital comms landscape Meta in focus – Engagement and interaction benchmarks – Shifting to a video-first approach – Algorithm updates – Meta AI LinkedIn, TikTok, YouTube & X …

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Strategy Course – B2B Marketing Masterclass: Search, Social & CRM

Updated May 2024 Overview 2024 B2B Marketing Trends, Challenges & Opportunities B2B Digital strategy overview – B2B vs B2C – Short-termism – Business objectives and focus – MQLs and SQLs Brand building – Why does it matter – Full funnel campaign developing – Proving the business case – Inbound marketing B2B beyond sales – Product …

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Tech Lab – LinkedIn

LinkedIn Tech Lab Overview: LinkedIn Marketing Tech Lab Introduction Examining LinkedIn Pages and an overview of their associated functionalities. LinkedIn Page Features Exploring the LinkedIn Page admin features – analytics, content planning, events and more. LinkedIn Campaign Manager An overview of LinkedIn’s ad tools, account creation and setting up conversion tracking, etc. LinkedIn Insight Tag …

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Free Lab – 2022 Social Media Trends – August 2022

About this Lab SMK’s Social Media Trends Labs are quarterly 📅 FREE events for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation. Social Media Trends Labs delve into the latest data 📊 and performance insights from the major social networks, unpicking platform and behavioural …

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Strategy Course – Conversion Rate Optimisation (CRO) Masterclass

Updated November 2023 Overview CRO Principles, Conversion Tracking Tools, Attribution and Privacy Impact Understanding CRO – How to develop an experimentation culture – Must-use tools for tracking and optimising digital marketing activity Tools and tech for collating data – Web analytics – Social media tracking and pixels – CRM Conversion tracking and attribution Maximising CRO …

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Strategy Course – Influencer Marketing Masterclass

Updated March 2024 Overview Influencer Marketing Trends, Forecasts & Opportunities Trends, forecasts and benchmarks – Investment – Key Industries – Regulation – Relationship building – Strategy and planning – Social commerce Influencer ecosystems – Meta – TikTok – YouTube – LinkedIn Influencer advertising growth – Partnership Ads – Spark Ads – Thought Leadership Ads Organic …

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Free Lab – Social Ads & Influencer Marketing Decoded Lab Playback – Oct 2021

About this Lab SMK’s SOCIAL ADS & INFLUENCER MARKETING DECODED lab 🧪 was a FREE event for marketing communications professionals, agencies, not-for-profits and brands looking to stay at the forefront of digital disruption and marketing innovation 🧠. Decoded labs see SMK assembling an elite cast of digital marketing leaders to share experiences, industry insights and …

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Strategy Course – SEO Made Easy: Technical, On-Page & Off-Page Unravelled

Updated Feb 2024 Overview Search Engine Optimisation (SEO) Trends, Challenges and Opportunities Organic marketing, Search or social media? SEO vs SEM – Pros and cons – How to integrate Understanding search engines – Crawling and indexation – Ranking signals Optimising web content to match search intent – What do users want? – How does intent …

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Strategy Course – Digital Copywriting Masterclass: Social, Search & Web

Updated May 2024 Overview Introduction to Digital Copywriting Digital copywriting optimisation – Earned, owned and paid media – Reporting and evaluation – Brand – Direct response Appreciating nuances in copywriting – Audiences – Channels – Trends – Algorithms Short form video Generative AI – Trends and developments – Beyond ChatGPT Crafting Compelling Social Media Content …

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Strategy Course – Online Reputation, Crisis & Community Management

Updated October 2023 Overview Issue Discovery, Social Engagement Shifts and Account Management Risk Reduction Listening and monitoring –Signal vs noise –Trust online –Why bad news isn’t always bad Social engagement evolves –Privacy paradigm shift –Ascent of social video Brand safety and moderation features Avoid account suspensions and penalties –Common issues –Risk mitigation –Account back-end optimisation …

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Strategy Course – Content Marketing Masterclass

Updated November 2023 Overview Strategic Thinking, Planning and Evaluation Content marketing’s evolution – Inbound marketing overlap – Strengths and weaknesses – Content consumption trends Rise of short form video – TikTok-ification of content marketing Content planning and audience mapping Measurement and evaluation – Engagement – Reach – Action – Macro and micro conversions – Generative …

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Strategy Course – LinkedIn & B2B Social Media Marketing

Updated September 2023 Overview LinkedIn & B2B Social Media Marketing Opportunities LinkedIn usage and marketing uptake – User growth and engagement – Marketing investment – Navigating tight budgets LinkedIn lead generation opportunities – Organic – Paid B2B social media strategy planning – Why brand building is key – Full funnel LinkedIn campaigns – Inbound marketing …

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Strategy Course – YouTube Marketing: Organic & Paid Video Mastery

Overview YouTube Marketing Trends, Opportunities & Challenges YouTube market update – Usage trends – Marketing investment Thinking strategically about YouTube – Paid – Organic YouTube 2023 priorities – Shorts: Usage, trends and creative tools – Creators / Influencers: Shorts, expanding YT’s creator ecosystem, podcasting – Connected TV Google Marketing Live – New video and generative …

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Strategy Course – Data Driven Digital Design Masterclass

Updated August 2023 Overview Data-Driven Digital Design Principles & Creative Trends Appreciating digital design nuances – Channel vs outcome vs audience – Respecting design principles but not being constrained – Navigating algorithm and policy changes – Why it’s video first Design concepts and useful tools – Teamwork, process and ideation Data-driven design – Harmonising creative …

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Strategy Course – Instagram Marketing Masterclass

Updated June 2024 Overview 2024 Instagram Trends, Challenges and Priorities 2024 Instagram trends and challenges – Investment – Usage – Growth Performance benchmarks Channel challenges – Tik Tok – YouTube Video focus Innovation and Al Strategy, Planning and Evaluation Marketing on Instagram – Strategy planning – Common tactics – Instagram challenges and opportunities: Organic & …

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Strategy Course – Google Ads: Search, Display & Video

Overview   Search, Display & Video Understanding Google Google Ads Outlook Life Beyond SEM Google Ads Product Updates 2023 Google Search Engine Marketing (SEM) Understanding Google Ads – Account structure and hierarchy – Understanding the Google Ads auction – Ad Rank and Quality Score Campaign creation – Ads objectives – Campaign types – Establishing conversions …

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Strategy Course – Social Media Strategy Optimisation

Updated July 2023 Overview Social Media Trends, Strategy Planning & Evaluation Social media landscape overview – Business investment – Market slowdown – Brand vs performance spending – Challenges from Search and retail media Why Meta’s market share has peaked – Facebook usage and outlook – Instagram – Non-Meta social growth engines Measurement & evaluation – …

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Strategy Course – Unlocking TikTok & Snapchat Marketing

Updated January 2024 Overview Understanding Marketing Opportunities and challenges Understanding TikTok and Snapchat marketing – Usage figures – wider social media impact – Video game-changer Marketing uptake Social graph versus content graph Tick-tock’s organic opportunity – content marketing – community building Influencer marketing on TikTok – organic and paid crossover – creator marketplace – creative …

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Strategy Course – Email Marketing Masterclass: Data, Design & CRM

Updated June 2024 Overview Introduction to Email Marketing Email marketing’s evolution – Email opportunities – Challenges and issues – How social media replaced email – Direct response vs brand – Email performance benchmarks Personalisation and automation – Al Email innovations – AMP – Underexplored Gmail features – Privacy challenges – Apple updates Building Your Email …

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Marketing Innovation Lab – Niche Platforms

Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …

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Marketing Innovation Lab – Google SEO, Ads, YouTube, Google Analytics & Gmail

Marketing Innovation Labs are a monthly online live broadcast, which focuses exclusively on the latest digital marketing updates and developments on Facebook, Instagram, Google, LinkedIn, FB Messenger, YouTube and Snapchat. There are literally hundreds of platform updates, each quarter, which impact: digital strategy, tactics and implementation. However, they are not equally important. SMK Marketing Innovation …

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