[SMK] AI & Digital Marketing Capability Transformation
LinkedIn is giving advertisers far more freedom to vary creative without manually building every version of an ad. Flexible Ads allow brands to provide multiple images or videos, headlines and descriptions, then let LinkedIn combine those elements into different executions and optimise delivery according to performance. Around that, LinkedIn is expanding AI Ad Variants, Draft […]
LinkedIn Lets AI Multiply Ad Creative Read More »
LinkedIn is making a stronger case for its role in AI search, backed by new Semrush research showing that the platform is already appearing regularly in answers from ChatGPT Search, Google AI Mode and Perplexity. The study analysed 325,000 prompts across 12 industry categories during January and February 2026, then examined around 89,000 unique LinkedIn
LinkedIn Builds Its AI Search Advantage Read More »
LinkedIn advertising remains expensive by most conventional performance measures. Dreamdata’s latest B2B advertising benchmarks put the average LinkedIn cost per click at €5.98, compared with €1.60 for Meta. LinkedIn’s average CPM reached €34.33, more than three times Meta’s €9.18. Judged by clicks and short-term lead generation alone, the conclusion appears fairly simple. LinkedIn is a
[STUDY] LinkedIn Ads Influence More Than Leads Read More »
LinkedIn is expanding its B2B creator offering through two separate initiatives: Creator Marketplace, a product within Campaign Manager, and BrandWorks, a managed creative service delivered by LinkedIn specialists to selected clients. Creator Marketplace is designed to help B2B brands find professional creators, assess their audience and content performance, make direct contact and promote creator posts
LinkedIn Builds Its Creator Marketplace Read More »
LinkedIn’s latest benchmark data points to a platform evolving far beyond professional networking. Engagement is rising, audiences are rewarding deeper content, and brands are adapting their publishing strategies to keep pace with changing user behaviour. Based on an analysis of 1.3 million LinkedIn posts from more than 16,000 business pages, the 2026 benchmark report highlights
[STUDY] LinkedIn Engagement Benchmarks Shift Again Read More »
LinkedIn is becoming a far more strategic platform in an AI-driven discovery landscape. Recent updates highlight two converging shifts. Long-form articles are driving stronger engagement, while also playing a growing role in how AI chatbots source and cite information. Taken together, these trends signal a change in how marketers should approach content creation, distribution, and
LinkedIn Long-Form Boosts Visibility In AI Search Read More »
LinkedIn has become the most cited domain for professional queries across major AI platforms, marking a significant shift in how expertise is surfaced in AI-generated answers. New data from Profound shows the platform surged from outside the top 20 to the top five most cited sources on ChatGPT in just three months, one of the
[STUDY] LinkedIn Becomes Top Source In AI Answers Read More »
LinkedIn has overhauled its Feed, introducing a new AI-driven ranking system built on large language models. Detailed in a post from the LinkedIn Engineering blog, the update marks a significant shift in how content is understood, ranked, and distributed. The change moves the platform away from traditional engagement signals and towards a deeper, more contextual
LinkedIn Algorithm Update Prioritises Relevance Over Reach Read More »
New data from Buffer’s State of Social Media Engagement 2026 report highlights a clear shift in how audiences interact across major platforms. Engagement is no longer evenly distributed. It is concentrating around platforms that offer clear value, either through professional insight or entertainment. The findings point to LinkedIn and TikTok continuing to command attention, even
[NEW STUDY] Meta And TikTok Battle For Engagement Read More »
Most social strategies still treat platforms as a portfolio decision. Increase TikTok. Defend Instagram. Maintain Facebook. Test LinkedIn. The problem is not budget allocation. It is structural misunderstanding. Emplifi’s 2026 Social Media Benchmarks, built on analysis of more than 200,000 branded profiles across Facebook, Instagram, TikTok, X, YouTube and LinkedIn, shows growth, engagement and visibility
[STUDY] Instagram Growth Holds As Reach Declines Read More »