LinkedIn is expanding its B2B creator offering through two separate initiatives: Creator Marketplace, a product within Campaign Manager, and BrandWorks, a managed creative service delivered by LinkedIn specialists to selected clients. Creator Marketplace is designed to help B2B brands find professional creators, assess their audience and content performance, make direct contact and promote creator posts […]

LinkedIn has shared new insights into how B2B marketing is evolving, with a clear emphasis on trust, credibility, and human connection. The findings bring together several trends that have been emerging over recent years and position people-powered thought leadership as a central driver of B2B performance heading into 2026. While video adoption, full-funnel events, improved