Circulation figures to include online readers
Audit Bureau of Circulations to create a world-first model to monitor digital and print circulation figures
Audit Bureau of Circulations to create a world-first model to monitor digital and print circulation figures
Mobile Embrace has signed an exclusive deal with Channel Ten to become the network’s mobile advertising partner.
The new app from Facebook brings the social networking site’s most popular features to the iPad.
Facebook offers a new metric, ‘Talking about this’ to measure engagement
CanTeen has turned to Facebook to support promotion of National Bandanna Day on Friday, 28 October 2011
The Commonwealth Bank will double its digital media and advertising spend over the next twelve months, increasing its social media presence and generating more online content. CommBank haven’t revealed exact figures, though Nielsen reports the financial giant spent $55.5m on traditional media in the FY10/11.
A recent survey from the Australian Interactive Media Industry Association, (AIMIA) shows that despite 60% of Australian mobile users opting in to mobile phone marketing, only 12% of these interactions lead to a direct purchase.
ANZ and Origin online annual reports attract awards.
While the iPhone 4S dominated headlines this week, Amazon’s recently released Kindle Fire has the potential to directly impact how SMEs do business.
Steve Jobs, co-founder of Apple has died.