We all know and love hashtags, but how many of us are using them strategically in business? While there's no doubt hashtags have the power the amplify content, having a sound strategy about when (and when not to) employ the ubiquitous symbol can be prudent. Here are three things to consider before hashtagging it up. …
Looking to get a bit more out of your photos on social? PicFrame can help take your digital snaps to the next level. Snap it up This app works by allowing you to combine multiple photos and videos into a range of customisable frames. PicFrame lets you include up to nine photos or videos into …
Facebook has just released its Q4 earnings report, revealing a huge jump in the number of mobile-only users. Mobile money Facebook says that half if its 1.39 billion users accessed the social network exclusively from a mobile device. That's an increase of 26% year-on-year. Looked at another way, almost 40% of Facebook users never access …
After much speculation, hope and a fair bit of gossip, Netflix is finally coming to Australia and New Zealand this March. So it seems an appropriate time to take a closer look at the video streaming colossus. Visionary? Netflix has just released its Q4 earnings for 2014, and the picture is looking bright. Globally, …
Let's face it, a lot of social media isn't that kid friendly. Think sexting, targeted ads and anything involving Justin Bieber. However Twitter is bucking the trend by launching Vine Kids – aimed squarely at tiny tots. Child's Play Twitter announced the news in a blog post. "We’ve seen for ourselves – and heard from …
What marketers need to know about Facebook’s new ad features.
If you're working in digital marketing chances are you're all over Twitter. But when was the last time you stepped back and had a look at your Twitter strategy? As 2015 begins to rev up here are three things to consider before tweeting. 1. How Soon is Now? There's no such thing as the perfect …
You might have had a good holiday season, but chances are it wasn't as good (or at least as profitable) as eBay's, which has just released its Q4 earnings for the past year. Ebay's net revenue for the full year came to US$17.92 billion. Cashed up In the final quarter of 2014 eBay racked up …
While there are more social networks than you can shake a digital stick at, there hasn't been a dedicated space for marketers to meet and play. Until now. Enter Shocase. Mark my words Shocase is a bit like a Frankenstein's monster of social networks, pulling together the best bits of Facebook, LinkedIn, YouTube, and Pinterest …
Time for a change to your regular stable of apps? Consider giving Hours a spin. Clocking it up While there are plenty of time-tracking apps out there, few look as pretty as this iOS app. Hours uses a visual timeline so you can see how your day is divided between tasks, meetings and all the …