Last year Facebook launched Local Awareness Ads, aimed at helping retailers connect with nearby customers. Now Facebook has released two updates intended to make targeting smarter. Local legends Aimed at businesses with multiple locations, the first update lets businesses add bespoke copy using the Locations for Page feature. This means that a restaurant with various locations can […]
Facebook Local Ad Targeting just got better Read More »
Have you ever want that perfect something but been at a loss to describe how it looks? Now Pinterest can fill in the gaps with a new visual search tool for web and mobile. Worth a thousand words? Pinterest announced the update in a blog post. "Sometimes you spot something you really love on Pinterest,
Pinterest launches new visual search feature for stuff Read More »
Twitter has recently launched Brand Hub, a new service designed to give advertisers more insights into their tweets. Brand new offering Twitter announced the feature in a blog post. "Brand Hub helps advertisers quickly understand their brand’s share of conversation, key audiences, and trends about their brand’s conversation. "This 360-degree, real-time view gives the brand
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They say life is all about flow: whether you’re riding a wave or focusing on your breathing. There’s nothing saying this philosophy can’t apply to mobile apps, which is where Workflow comes in. Go with the Flow Workflow is a new iOS app designed to help create workflows through connecting your apps and actions. It
SMK’s app of the week: Workflow Read More »
Are you a YouTube addict who can't get enough but wants to stay productive? Sideplayer might be just the ticket. Multi-tasking Sideplayer is a new Chrome extension that lets you watch YouTube videos in a pop-up box that plays while you continue to browse (and presumably work) online. You can drag the viewing box anywhere
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Elon Musk is know for many things: inspiring Iron Man, starting Tesla and generally being a modern day Renaissance Man. He also really likes magnets. But Elon got his start when he helped launch PayPal nearly 20 years ago. Read on to learn more about Musk’s original baby. Pay it forward PayPal was first launched
Number Crunch: PayPal Read More »
In news that will surprise no-one, Facebook's latest earning report has confirmed Mark Zuckerberg's social network continues to expand in both users and cash. Billions of both. Bling time Facebook's latest earnings report confirms the network now has 1.55 billion users, with 1 billion of these logging on every day. Daily Active Users are up
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While the US and northern hemisphere tend to get the lion's share of social stats and studies, the Australian and New Zealand markets are different beasts with different needs. That's why the Australian and New Zealand Social Media Report on SlideShare makes for refreshing reading. Kiwi collective The report finds that marketers on both sides
New Zealand Social Stats Read More »
With a community of more than 400 million worldwide and around 6 million registered users in Australia, Instagram is one of the largest global mobile ad platforms. Online Circle Digital has just released Australia’s first ever Instagram Performance Report. We have analysed 300 Australian brands and social media Influencers’ accounts across 12 different industries. It
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LinkedIn is dipping its toe in the lucrative freelancer market with a new service called ProFinder. Pro tips ProFinder is a pilot program aimed at professionals working in the spiritual home of freelancers: the San Francisco Bay Area. It works like this: employers post job details on ProFinder, which is separate from LinkedIn’s existing “Job
LinkedIn launches ProFinder for freelancers Read More »