Twitter is testing a new feature that lets brands collect tweets and convert them into promotions. Grand sale According to Digiday, Twitter's is tinkering with a way for brands to scoop up tweets that relate to their products, then repackage them into Twitter ad campaigns. These campaigns will feature a new ad unit called "brand […]
Turn tweets into ads with Twitter’s latest trial Read More »
Facebook continues to court our eyeballs with a new experiment: multiple news feeds on mobile. News flash Now select mobile users will see multiple News Feeds on Facebook's official app, based around different topics and users. The feed works in a similar way to Facebook's Paper app, with featured topics include "Style" and "Travel". Mobile
Facebook adds multiple News Feeds for mobile Read More »
Android Pay has long offered NFC contactless payments (something the iPhone only started to do in Australia last year). Now Google's payment platform is upping the ante with in-app payments. Pay to play Now Android Pay lets you buy physical items and digital content directly from your apps. This will streamline the purchasing process to
Android Pay ups the game with in-app payments Read More »
If you're looking to up your Twitter game this year without shelling out for expensive analytics, you might want to give Klear a whirl. Tweet reach Klear is a social media dashboard for marketers, and has recently released an iOS app. Klear's app is designed to give you access to handy Twitter stats and recommendations for how
SMK’s app of the week: Klear Read More »
Facebook is reportedly testing a new twist on real-time comments: letting users know when they're friends are writing comments so they can instantly respond. Look Who's Talking At this stage select mobile users are seeing the "A friend is writing a comment" alert when viewing the News Feed on an iOS smartphone or tablet. Responses
Facebook testing real-time comments Read More »
Instagram continues to be an anomaly in the world of social networks. Its star continues to shine brightly as user numbers explode, while brands can still reach users without shelling out big bucks like they must on Facebook. But as Instagram continues to monetise, how will everyone's favourite platform continue to strike the right balance
Number Crunch: Instagram Read More »
The sun rises in the east, death, taxes, and tweets at 140 characters. There are some immutable rules of the universe. Or so we thought. Twitter is reportedly toying with the idea of extending the length of tweets from 140 to a mammoth 10,000 characters. Size matters? According to ReCode, Twitter has created the Beyond
Twitter toys with 10,000 character tweets Read More »
Do you pride yourself on how quickly you respond to customer comments on Facebook? Now you can show the world how awesome you are with Facebook’s latest updates. Quick Time Last year Facebook added a feature to Pages called the “Very Responsive Indicator”, which only applied to brands that replied to 90% of customer queries
Facebook rolls out massive list of updates for Page Admins Read More »
Here's one you might have missed over summer: Pinterest Buyable Pins have got smarter about spotting bargains. Red spot special Pinterest announced the news in a blog post. Now Buyable Pins will alert users when the product they're pinning drops in price via an in-app notification or email. Users can make a purchase directly from
Pinterest Buyable Pins get smarter about spotting a deal Read More »
More than any other network, Twitter is the place for conversations, swapping ideas, getting inspiration and sharing pictures of Justin Bieber. All in 140 character or less. Amidst the swirl of hashtags and reposts, there are many nuggets of wisdom to be had. Below are three marketing ninjas we think everyone with an interest in
Three Twitter Marketing Magicians you should follow Read More »