Since Facebook began rolling out live video streaming last year, brands have been quick to recognise the feature’s powerful potential. And now, with Facebook’s latest updates, marketers have even more great possibilities to play with—and more metrics to evaluate how their content is performing. Go Live in Groups Thanks to the Facebook’s latest tweaks, you …
If you’ve been hearing a lot about bots lately, there’s good reason. A surge in popularity has some calling them “the new apps”. And, just like apps, they’ve now got their own store: Botlist. Rise of the Bots In the wake of Microsoft’s Tay chatbot debacle, chances are that even your mum has now heard …
In a big boost for influencers and publishers, Facebook has unveiled a new tool and policy update that make it easier to share a wider range of branded content. New policy: More branded content Up until now, third-party advertisements on verified Pages were prohibited without Facebook’s prior permission. Facebook’s recent branded policy update, however, now …
Taking photos with our devices is second nature. Unfortunately, that tends to mean that unwanted photos have a habit of piling up pretty quickly. Sorting through them all to decide which to keep and which to bin can be a tedious chore. Slidebox is slick photo-management app that lets users easily sort the keepers from …
Since 2012, Adobe has offered up a collection of marketing products called Adobe Marketing Cloud. Packed with analytics, audience and campaign management features, it’s proven a favoured tool for serious advertisers. Adobe’s just released a next generation update and it’s got a host of new features that has marketers salivating. The Crazy 8 Adobe Marketing …
MarTech Monday: Adobe Marketing Cloud gets next-gen update Read More »
When Netflix hit the scene more than 15 years ago, it earned its crust as a mail-out DVD rental service. Today, it’s arguably the largest subscription video on demand (VoD) platform on earth. As Netflix gains popularity in Australia, let’s take a look at how it stacks up by the numbers. Global Domination At January’s …
Until recently, Facebook’s super-slick Instant Article format was only available to select Facebook publishers. Now, having worked out the kinks, they’ve opened up Instant Article publishing to everyone. Hey, good looking Facebook’s Instant Articles format gives content publishers the ability to present their content to Facebook users via a quick-loading, uncluttered format that looks a …
Facebook opens Instant Articles to all publishers Read More »
Fame can be fleeting. And fickle. While Facebook remains the biggest kid on the social block, a new report shows Snapchat is the platform of choice with America's youth. Snappy time The annual Infinite Dial report from Edison Research and Triton Digital shows that Snapchat is the most popular platform with US users aged 12 – …
Report: Kids now prefer Snapchat to Facebook and Instagram Read More »
No stranger to live video content, YouTube will soon open streaming up to the masses with a social media friendly app. As Twitter's early riser Periscope attempts to become an industry standard and Facebook slowly builds out its Live video service, YouTube doesn't want to be be left behind. Shareable snippets Set to be available …
Facebook might be nudging 1.6 billion users, but that doesn't mean all of these are bona-fide accounts. Something the social network is looking to address as it clamps down on phoney profiles. Fakebook? Facebook is reportedly working on a new feature that will alert you, if it detects another account is attempting to use your …