[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

March 2017

Facebook study: Personal updates decline as Engagement rises

A new report shows that while personal updates continue to decline, engagement is still increasing across Facebook. Thumbs up The study from Mavrck, which analysed 25 million Facebook posts, reveals there was close to a 30% decrease in posts per user last year. Conversely, engagement per post increased by 26% over the same period. In …

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Study: Work in Digital Comms on the Rise

New reseach from Seek shows online content is slated to become a $313-billion-dollar industry by 2019, as companies focus on the digital experience over television. Digital overtakes traditional mediums Over the past five years, jobs in marketing communication have risen 5%, with brand management increasing by 13%. Roles in marketing have jumped by 24%. Seek's …

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Facebook moves into the Lounge Room, releases Apple TV app

In a meeting of worlds (and mediums), Facebook has released its first streaming app for Apple TV. Watch this space The Facebook video app is now available for the fourth generation Apple TV and Samsung Smart TVs. The app recommends content based on the Pages you like, and videos shared by your friends. But the …

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Google Analytics rolls out myriad of updates

Google has recently released a laundry list of updates and feature add-ons for Google Analytics. Google Data Studio at zero cost Google Data Studio is removing its five report cap. Users will now be able to share aesthetically pleasing dashboards and reports without limit. Google Tag Manager AMP Containers AMP (Accelerate Mobile Pages) brings sophisticated …

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