[SMK] Social Media Knowledge

DIGITAL MARKETING NEWS

May 2017

Facebook launches Camera Lens Platform

Facebook has slowly but steadily been moving into the Augmented and  Virtual Reality space. Now that commitment has increased with the launch of the Camera Effects platform. Virtual Likes Facebook made the announcement as the recent F8 developer conference. The platform will let third-party developers create augmented reality filters that can be viewed through the Facebook …

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Find influencers via Popular Pays

Popular Pays is a networking platform that allows brands to discover influencers, and vice versa. It’s starting to generate buzz as more money rolls in to back its bold business objectives. Leveraging pop Popular Pays is a platform positioned as an intermediary for influencer marketing. It facilitates transactional contact between brands and well-connected social media …

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Periscope adds Custom Hearts for Brands

Twitter now lets brands create “custom hearts”, letting users show their appreciation for Periscope live videos. NBC Universal among first to test new icon Film promotions have proven an excellent testing ground for users to show their appreciation for content, encouraging fans to generate higher approval ratings. Brands won’t have carte blanche to design just …

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