We rely on metrics to determine the value influencers can deliver, but can they falsely inflate their worth? Follower fluffers Social media personalities can buff the appearance of their audience with shady methods like fake followers. Every marketer needs to be able to spot the warning signs. A report entitled ‘Fighting Follower Fraud’ from CreatorIQ …
As user uptake of social media flattens we must ask: ‘how will social marketing strategies evolve to suit the new reality?’ Passe social? In an article entitled ‘Why Using Social Media is a Thing of the Past’, Zen Media CEO Shama Hyder asserts that Millennials and Gen Z are deleting social media accounts because they’re …
Snapchat is bringing out a new feature that makes the most of posts to create an entirely new kind of story. Snappy recycling Yup, Snapchat is allowing media companies to access public posts and create new pieces of breaking news, live events, and more. The new public-centric approach to advertising is being called “Curated Our Stories”, …
Do you run a restaurant? Are you a dentist or a vet? No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers. Here are 10 tips that will help you launch a successful Lead Generation campaign: 1. Identify your Goals Before planning creative & copy, …
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A new instant-messaging service has arrived on the overseas app market and WeChat may be about to get a run for its money. Player two has entered the game WeChat is no longer the most-downloaded free message centre, as China’s Apple App Store shows Bullet Message shoots straight to number one. Chinese internet giant Tencent has …
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In the wake of launching a redesigned Campaign Manager, LinkedIn is adding a brand new Dynamic Ad product to their flagship ad management tool. LinkedIn gets ad heavy Businesses will soon find they can create, manage, and track campaigns with greater efficiency. According to Ayusman Sarangi, LinkedIn's Principal Product Manager, “Creative is automatically personalised with each member’s …
A new partnership deal has been struck at Toyota headquarters bringing new features to the car manufacturer’s city runabout, the Aygo. Music and photos Toyota’s ad agency The & Partnership has launched a campaign to show they know their younger demographic is using Snapchat and Spotify to bolster interest in the new Aygo. Snapchat’s AR …
Launching in Australia in early 2019, Microsoft’s is setting up a new approach to its productivity suite. Combining strengths Managed Desktop brings Microsoft 365 Enterprise together with premium cloud storage and device management. It’s a combination could make it a one-stop solution for many companies’ IT productivity investment. The idea, Microsoft says, is to let …
Martech Mashup: What is Microsoft Managed Desktop? Read More »
Twitter has struck a new deal with media and entertainment providers to ad “hundreds of hours” of live-streaming and video highlights. Twittertainment In a bid to generate more content and keep users engaged in-app, Twitter has partnered with Sony Music, Fox Sports Asia, and Vice. By 2020, Twitter projects that the platform will generate over …