Coke vs Pepsi. Star Wars vs Star Trek, Crunchy vs Smooth Peanut Butter. In the history of colossal battles, Snapchat vs Instagram mightn't quite stack up, but many a marketer will be considering where best to spend those precious campaign dollars. So today we're stacking up both platforms in a virtual face off. Weigh in […]
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Music streaming app Spotify has been serving malicious adverts to users. Community reports A couple of weeks ago, a Spotify Free user posted about the issue on Spotify’s support forum. The user noted that the streaming service was repeatedly launching browser pop-ups featuring questionable downloads. The original post has received 23 pages of comments from other
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WeChat—one of the world’s most popular standalone messaging apps—has unveiled plans to retail a drone that has the sole purpose of live-streaming video through the app. Meet Ying Named the Ying drone, it is being marketed by WeChat’s parent company Tercent. While it is not yet officially released, the price tag is set to be
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The Play Store will soon offer a streaming try-before-you-buy functionality for apps. Try now, buy in 10 minutes Try Now will grant 10 minutes’ free streaming access to paid games available through Google’s Play Store. If the user does not play for a full 10 minutes in a single sitting, they can come back and
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Tribe has released a massive update that brings speech recognition and suggested links to video calling. Dial it in Tribe's walkie-talkie app for iOS and Android now automatically adds subtitles when you make a call. The "Magic Word" function offers all sorts of interesting links based around your utterances. For example, if you're chatting about Kim
Tribe takes video chat to next level Read More »
In the customer service industry, it always pays to be nice. New research from Twitter suggests its users respond to positive interactions with better recommendations and – in a big win for brands – a willingness to spend more money in the future. Money, money, money Partnering with Applied Marketing Science, Twitter's study found
Positive tweeting boosts brand revenue Read More »
MailChimp has released a new way for marketers to better tailor their messaging: pre-built segmentation. Perfect fit A few months back MailChimp released e-commerce segments, which made it easier for marketers to identify and target specific types of subscribers. Now MailChimp has created 12 of the most common segment traits and behaviours, so you can
Martech Mashup: Pre-Built Segmentation comes to MailChimp Read More »
It might have been inspired by the launch of its first phone, or it may be a nod to browsing trends. Either way Google is starting to index search results for mobile, in an attempt to give users on-the-go an improved search experience. Twist and shout Google is planning to release the new mobile search
Google to start unique search index for Mobile Read More »
Google will finally return some all-important memory back to some users' PCs, with an update to Chrome expected to arrive in December. Heavy load Chrome has been an infamous RAM hog, a situation which hasn't improved as websites gained upgrades to take advantage of new technologies. Focusing on computers with up to 1GB of memory
Chrome finds cure for memory loss Read More »
Pinterest has released a blog post giving hints on how to snag millennial moolah. Cashed up Pinterest says that as millennials mature, so do their bank accounts. Over a third of "older" millennials on Pinterest (those in their late 20s and early 30s) have household incomes of US$100K or more. And they're looking to purchase higher-end
Pinterest’s top tips on marketing to Millennials Read More »