Local businesses will be the big beneficiaries of Facebook's continued push into mobile, says vice president of ads and business platform Andrew Bosworth. But the company is also keen to prove the platform is a worthy spend for advertisers traditionally locked on TV. Utilising data The majority of Facebook's ad revenue comes from mobile – […]
Facebook takes aim at mobile and TV Read More »
It turns out there might be too much of a good thing – at least when it comes to emoji. In an effort to keep global eyeballs glued (and textings), Facebook has released Messenger Lite, a paired-back version of Messenger for Android. On Message Messenger Lite retains the core features of its parent app, including the ability
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Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360. Knowledge is free – for now Google Optimize is launching in beta, and is essentially a landing page optimisation tool for brands. Integrated with Google Analytics, Optimize lets you conduct A/B, multivariate, and redirect tests. Optimize will then
Martech Mashup: Google Optimize is coming Read More »
For data analysts, crunching big data can be a big pain. Combine a plethora of different formats and a tendency for different types of data to be stored in across a variety of locations, and cross-referenced analytics can be a resource-consuming nightmare. IBM wants to change that with their machine learning DataWorks platform. Everything in
IBM DataWorks: Big help for big data Read More »
Instagram Stories might look, feel, and operate in a very similar manner to Snapchat, but that hasn't stopped users from flocking to it like digital ducks to water. 100 million A few months after launch, Instagram Stories now has 100 million daily active viewers. To put this in context, that's almost as many as Snapchat's
Instagram Stories keeping millennials busy Read More »
Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live video to the receiver, before they have even answered.
Head to head with Google Duo video calls Read More »
Facebook has released a new study showing how smartphones are powering the path to purchase. Mo' money The study from Facebook IQ analysed data from Facebook and Instagram, matched against a survey of 2400 people aged 18 – 64 who had booked a business or pleasure journey in the past three months. It turns out
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Google has announced a new YouTube app, YouTube Go, that will allow people living in areas with limited data connectivity to save videos for viewing offline later. Addressing an emerging need Paying subscribers of YouTube’s premium service, YouTube Red, already enjoy the convenience of being able to save videos for offline viewing. YouTube Go is
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The art of conversation isn’t dead, it’s just gone digital. Facebook IQ commissioned Nielsen to research how people are using messaging. Nielsen obliged by surveying 12,500 people across 14 markets and five continents. Here’s what they found. Chatterbox Over 59% of people have increased their messaging use over the past two years, and 56% expect
Facebook Study: the Evolution of Messaging Read More »
Each month, brand agency Copy Transmission takes aim at the trends and stories that have cracked social media. Rivalries: Bulldogs, Sharks and Trump September’s standout social content was about rivalries. At the month’s end, after generating huge socmed support, two battler teams— the Sharks and the Bulldogs— both pulled their bandwagons to victory. On a
Trump: Cracking Trends with Copy Transmission Read More »