Much like people, social media networks have to mature at some point. Some do so gracefully, while others never really grow out of a certain phase. This week Instagram did a bit of growing up with the announcement of two-factor authentication. Image bank Users will soon be able to verify their phone number with their […]
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Looking for a fresh approach to your marketing mojo this year? Consider amping up your efforts on fan favourite Pinterest. Pinterest is important because it boasts one of the most engaged and affluent userbase of any social platform. Read on to find out how to make your content pop with Pins. 1. Tag it Posting
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Re-enforcing its place as the epicentre of all the breaking news that’s fit to click, Twitter is now experimenting with trending tweets in the timeline. #Trendy Users first started spotting highlighted tweets from accounts they weren’t following at the recent Australian Open. These tweets look similar to the “While You Were Away” feature on Twitter
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Facebook has just rolled out a bunch of new Video Ads updates for brands and Page Admins. Click Play The updates, automated captions and increased reporting and buying options, were announced in a blog post. Facebook says that 80% of users respond negatively when video ads play loudly and automatically, especially in mobile environments. Conversely,
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It's been a long time since Amazon was a mere online bookshop. Over several years Amazon has spread its reach and ambitions into everything from e-readers (the hugely popular Kindle) to TV (the less popular Amazon Fire). And don't forget its dalliance with drones. Now Amazon is upping its ante as a content creator with the
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While cloud storage has made life easier in many ways, those digital skies can get stormy from time to time. Helping make your cloud journey smooth sailing is a new app called Cubes. Don’t be a square Cubes is designed to organise all the documents, images, PDFs, and whatever else you’ve got floating up there
SMK’s app of the week: Cubes Read More »
Teen and young adult audiences tend to be the most lucrative segment for many brands. And while many of these millennials are on Facebook and Instagram, most rate Tumblr as their preferred social network. Read on to find out more about this plucky micro-blogging platform. Tumble beginnings Tumblr is actually one of the ‘older’ social
Number Crunch: Tumblr 2016 Read More »
Facebook has rolled out an update to its iOS app that lets Page Admins host live video broadcasts. Are we live? The feature works from the Page Manager app. To start live broadcasting, simply tap on the ‘Publish’ button, enter a description of the video, and hit the ‘Live Video’ icon. In the moment Over
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Twitter has debuted a new feature that lets marketers pay to get to the top of your timeline. #TopofthePops Twitter announced the feature, dubbed First View, in a blog post. “Today we’re introducing First View: an engaging and highly visible way to share your brand story with compelling video creative across Twitter’s massive audience." Pay
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Online Circle Digital has just released the 2015 Annual Australian Facebook Performance Report. Through the analysis of 29 different industries and over 2,500 Australian brand accounts, the report ranks the largest and most engaged-with Facebook accounts in Australia, utilising data from January 1st to December 31st 2015. Which brands performed best? The report revels that
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