From day one, Facebook users have always been able to login as themselves. By contrast, Google users have to deal with multiple logins and accounts across numerous devices. Cookies are good enough for me This means Google must algorithmically infer who the actual user is, and assemble this information in the cookie. Since Facebook knows who the user is […]
Cookies vs People (or Google vs Facebook) Read More »
A new report shows that Facebook and social advertising has increased dramatically over the past year. Digi-dollars The study from Kenshoo shows that the global spend on Facebook advertising rose 114% in the past quarter, with 63% of this going towards mobile. Overall, social paid advertising also rose 37% year-on-year. Mobile moves Mobile (phone and
Study: Facebook + social ad spend skyrocketing Read More »
Instagram might be everyone’s favourite photo-sharing platform, but getting decent Insta-data can be a pain. Helping bridge the gap is a new offering from ThinkUp. Image insights Social media tool ThinkUp has provided a suite of analytics tools for Facebook and Twitter for some time. Now it’s extending to Instagram. That means users can access
Get better Instagram metrics with ThinkUp Read More »
We all know YouTube is big. Very very big. But according to new data from Google, the video platform has never been more popular with mobile viewers. Square eyes At its recent earnings call Google's Chief Business Office Omid Kordestani announced that YouTube homepage visits have tripled year-on-year. Significantly, users are also spending more time
YouTube mobile views exploding Read More »
Twitter can do many things, but until now time travel wasn't one of them. Now Twitter's Event Targeting lets brands peer into the future to purchase. Great Scott! Twitter's announced Event Targeting in a blog post. "With event targeting, you can activate around live moments, quickly and easily. "We’ll help you discover and plan for
Twitter now lets brands buy Real-Time Ads in advance Read More »
Looking for an easy-to-use app that provides a snapshot into your social activity? Look no further than sassy little app Perch. Perch 'n' peruse Perch is a new app for iOS and Android designed to give small businesses a "birds-eye view" of their social mentions. Start by adding all the users and brands you follow over
SMK’s app of the week: Perch Read More »
Instant Messaging is big business. While Facebook's Messenger and WhatsApp tend to dominate the headlines, they're often outpaced by the plucky WeChat. Read on to learn more about the Chinese messaging service. Chatterbox WeChat lets users send video and text messages privately or to groups. It was first launched in January 2011 by Chinese development
Number Crunch: WeChat Read More »
Facebook has finally launched Partner Categories in Australia. This powerful feature will allow marketers to reach segments of people who have key attributes that we care about, based on their off-Facebook activity. Segment and succeed To date, we have been able to advertise to people based on their expressed interests on Facebook – age, gender, favourite
Facebook finally launches Partner Categories in Australia Read More »
According to Aesop the tortoise will always beat the hare in a race. It seems Facebook heeded the ancient Greek philosopher's advice when it came to Instagram advertising. While its been relatively slow the monetise, Facebook's patience is beginning to pay dividends. Very big dividends. Instagrowth According to a new report from eMarketer, Instagram is on
Instagram set to net $600m in mobile ad revenue Read More »
Social media moves at a frantic pace and it can be hard keeping up to speed on the latest stats. So today we're looking at five keys social facts every marketer should know about. 1. Timing is everything While far from an exact science, new research from Chartbeat indicates the best time to post is
Five new social stats every marketer should know Read More »