Who makes money selling online ads? You can probably guess the top two. Perhaps more surprisingly, though, a report says Amazon is coming third. Heatseeker Online marketing research house eMarketer has shared figures that show Amazon shooting up the charts to secure a significant market share for online advertising revenue. For 2018 in the US, […]
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Users need no longer dig deep into third-party apps and technical workarounds to reshare other people’s content, now Instagram will allow a feature called ‘regram’. All about them ‘grams While reposting is nothing new (Twitter allows retweets, Facebook allows sharing), but until now Instagram has only offered…well nothing. The Native Share Feature will arrive in the
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Facebook is rolling out a trifecta of new features for video streaming, fact finding, and community building. The big three The new additions are Premiers, Polls, and Top Fans. Users will soon have access to Premieres within Pages which provides creators and publishers with pre-recorded and live formats to help better stimulate online conversation and streaming.
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As user uptake of social media flattens we must ask: ‘how will social marketing strategies evolve to suit the new reality?’ Passe social? In an article entitled ‘Why Using Social Media is a Thing of the Past’, Zen Media CEO Shama Hyder asserts that Millennials and Gen Z are deleting social media accounts because they’re
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We rely on metrics to determine the value influencers can deliver, but can they falsely inflate their worth? Follower fluffers Social media personalities can buff the appearance of their audience with shady methods like fake followers. Every marketer needs to be able to spot the warning signs. A report entitled ‘Fighting Follower Fraud’ from CreatorIQ
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Instagram is testing a new geofencing feature, which would allow users to post to select locations rather than globally. The invisible grid According to app researcher Jane Manchun Wong, “[geofencing] allows creators to limit the specific countries where their content will be visible,” without fear of governmental repercussions, in theory. Twitter and Facebook already offer similar restriction
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A new instant-messaging service has arrived on the overseas app market and WeChat may be about to get a run for its money. Player two has entered the game WeChat is no longer the most-downloaded free message centre, as China’s Apple App Store shows Bullet Message shoots straight to number one. Chinese internet giant Tencent has
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Do you run a restaurant? Are you a dentist or a vet? No matter what your business does, Facebook Leads Ads are a great way to gather contact information from potential customers. Here are 10 tips that will help you launch a successful Lead Generation campaign: 1. Identify your Goals Before planning creative & copy,
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Snapchat is bringing out a new feature that makes the most of posts to create an entirely new kind of story. Snappy recycling Yup, Snapchat is allowing media companies to access public posts and create new pieces of breaking news, live events, and more. The new public-centric approach to advertising is being called “Curated Our Stories”,
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Launching in Australia in early 2019, Microsoft’s is setting up a new approach to its productivity suite. Combining strengths Managed Desktop brings Microsoft 365 Enterprise together with premium cloud storage and device management. It’s a combination could make it a one-stop solution for many companies’ IT productivity investment. The idea, Microsoft says, is to let
Martech Mashup: What is Microsoft Managed Desktop? Read More »