Melbourne Spring Fashion Week encourages brands to get digital

Clemenger Proximity together with Melbourne game developers Millipede have created Yellovator, a game which, according to Clemenger Proximity, “can be played in more places, by more people – using your smart phone as a game controller. Yellovator shows how solving problems on more devices than ever before is now even easier with Yellow Pages.”

A new study has revealed that only half of Australian SME’s (Small and Medium Enterprises) use a website to promote their business, while those that do use little to no SEO (Search Engine Optimisation), meaning potential lost opportunities for increased web traffic.

Set up a listening post before diving into social media, says Radian6

There’s no place like in-store for this ex-corporate marketing manager turned fashion designer

Last week Australia became the world’s first smartphone nation, when statistics released by market research firm Kantar revealed that over 49% of Australians own a smartphone, the highest percentage of any nation.

After months of testing and speculation of an imminent Australian release, Facebook has announced that it will no longer be launching Facebook Deals, its nascent daily deals project. The social networking giant, who has been trialling Deals as a competitor to sites such as Groupon, gave no immediate reason for its decision, though confirmed it would continue to roll-out Check In Deals in Australia.

“I’d say 90% of the time we find that the assumptions we make are not correct. We’re happy with that because, it means we change it, we flip it so that it is right.,” says Bronwen Clune, Customer Development Manager at Pollenizer.

McDonald’s approach to social media is slow and steady

Facebook Places is no longer. Does location offer more opportunities?