Meta is doubling down on short-form video by reclassifying all Facebook videos as Reels, fundamentally changing how content is uploaded, shared and discovered on the platform. The move, which is being rolled out globally over the coming months, marks a significant evolution in Facebook’s video strategy and reflects the rising dominance of Reels in driving […]

In a major shift, Meta has announced that “Views” will now be the primary focus metric for both Facebook and Instagram, replacing previous metrics like “plays,” “impressions,” and “accounts reached.” This change, initially rolled out on Instagram in August, will soon be mirrored on Facebook, providing a streamlined and simplified way for creators and brands

Facebook is reinventing itself to regain the attention of younger users, many of whom have migrated to platforms like TikTok and Instagram. Recent data shows 40 million young adults in the US and Canada use Facebook daily, the highest level of engagement among this demographic in over three years. In response, Facebook has introduced new

Meta is testing a feature that will let users crosspost from Facebook to Threads, using the same functionality that was designed for Facebook to Instagram crossposting. A limited test has been initiated across iOS, reported Tech Crunch, which will allow users to share text and link posts from Facebook to Threads. However, the test doesn’t include

Meta is rolling out the ability to create multiple Facebook profiles per account so users can explore different interests and interact with other sections of the platform.  Separation of interests The move should help users to keep personal and professional relationships separate or to use one profile for interest groups and another for friends. Meta