Apple’s ATT data privacy update had some pretty serious implications for Meta’s ad revenue. Estimates put the total loss at a whopping $10 billion of revenue, so it’s no surprise that the geeks have been working harder than ever on new ad products and new ways to keep advertisers interested. New ad features The latest …
Meta Announces New AI, Messaging & Video Offerings Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, …
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
In yet another indication that short-form video is the tail that wags the dog of big social media platforms, Facebook has announced another shift away from news content. And, by doing so, it will put more resources towards video in an attempt to secure the future of Meta. Instant Articles backed So, what is the …
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the …
Meta introduces Collaborative Ads for local delivery on Facebook & Instagram Read More »
Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us. …
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Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our …
Meta Makes Managing Instagram & Facebook Profiles Easier Read More »
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to …
Meta Expands “Advantage+” Automation Capabilities Read More »
Another new headline feature is coming to Reels – but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. Before we get to that, there is …
Instagram & Facebook See New Creative Reels Updates Read More »
Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers …
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be able to host new or scheduled live …
Meta Culls Facebook Live Shopping, Shifts Focus to Reels Read More »