New Look, New Business Manager Ring the bells, the long-awaited redesign of Facebook Business Manager is underway, huzzah! Facebook has this week started rolling out the updated user interface for Facebook Business Manager to marketers and agencies. Some may have noticed this in the past few weeks. The Business Manager design spruce-up coincides with wider […]
Latest Facebook Business Manager Updates Read More »
ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the
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News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
Facebook Shrinking Ads From 19th August Read More »
News Feed Ads Shrinking To Match New FB5 Facebook Redesign From next month Facebook ads will be getting a design refresh, although the bad news for marketers is they’re getting quite a bit smaller. In just over three weeks, posts and ads in the mobile News Feed will display at a 4:5 aspect ratio, which
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Google Ramps Google Maps & Launches 'Shoelace' One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effectively sounded the death knell for the News Feed, as the platform pivots towards more grassroots, intimate means of communication.
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Instagram's Sluggish Story Ad Uptake and Influencer Clutter Will Drag Despite Instagram’s impressive recent marketing growth, eMarketer’s latest data forecasts that it will be some time before the popular photo app catches Big Blue. eMarketer’s estimate, reported by Axios, forecasts that Facebook will generate about $226 per user in the U.S. in 2021. Analysts expect
Marketers Will Favour Facebook Over Instagram For Some Time Read More »
Latest Algorithm Update Likely To Be Minefield For Health Social Posts Facebook has announced two algorithm ranking updates, which went live in June, in an attempt to reduce sensationalist content related to health and well-being. The exact update sounds reasonably innocuous, reducing visibility for: Posts with exaggerated or sensational health claims Posts attempting to sell
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Renewed Facebook Community Management Focus Prompts Ranking Changes At May’s Facebook F8 Mark Zuckerberg spelt out Facebook’s development roadmap for the next two-three years. One of the key themes was the reprioritisation of community. Or, if you like, a focus on putting the ‘social’ back into social media. Since, alas, in recent years, social platforms
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New Facebook Avatars Launch For Messenger & News Feed Comments Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis. This week sees the first steps in the global rollout of the popular feature with Facebook Avatars launching in Australia. Avatars are launching this week
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Facebook Reveals Why Organic Posts Are Ranking For Users The exact machinations of the Facebook News Feed are a mystery to users and many marketers alike. However, in the coming weeks, both may get a better understanding of Facebook’s algorithmic rankings with the rollout of the new ‘Why am I seeing this post?’ feature on
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