[SMK] AI & Digital Marketing Capability Transformation
New Facebook Avatars Launch For Messenger & News Feed Comments Having successfully cloned and scaled Snapchat’s best feature, Stories, Big Blue is now back for Snapchat’s next best feature… Bitmojis. This week sees the first steps in the global rollout of the popular feature with Facebook Avatars launching in Australia. Avatars are launching this week […]
Facebook Messenger Launches Snapchat Bitmoji Clone Read More »
Facebook Reveals Why Organic Posts Are Ranking For Users The exact machinations of the Facebook News Feed are a mystery to users and many marketers alike. However, in the coming weeks, both may get a better understanding of Facebook’s algorithmic rankings with the rollout of the new ‘Why am I seeing this post?’ feature on
Facebook Finally Opens Hood On News Feed Rankings Read More »
eMarketer: Loss Of Younger Users & News Feed Updates To Blame The latest data from analyst powerhouse eMarketer sees daily Facebook usage downgraded, as two years of perpetual negative PR and News Feed updates start to bite. Daily Facebook usage in 2019 is expected to remain at 38 minutes per person per day, dropping to
Facebook Usage Dropping From 2017 High, While Instagram Peaks Read More »
Facebook’s Third Major Algorithm Update Of 2019 Hot off the heels of News Feed algorithm updates in April and May, Facebook has announced an important update for video content. The latest update is not a reinvention of the wheel, but rather a reweighting of existing video ranking factors, rolling out through the coming months, relating
New Facebook Video Algorithm Update Read More »
"A Modern Day Social Network Built Around Messaging" This is the third and final instalment of SMK’s F8 coverage. Today we are exploring Facebook Messenger, following Facebook last week and Instagram on Monday. Much of the Messenger talk at F8 centred on selling the messaging dream. Both to users and businesses alike. Messenger is a
Facebook Messenger F8 Marketing Takeaways Read More »
Marketers Globally Groan, As Facebook Shreds Social Strategies. Again. It’s that time of the year again: F8. The Facebook F8 developer conference is Big Blue’s biggest event of the year. Mark Zuckerberg practises dad jokes for weeks, listens to ‘eye of the tiger’ on his Discman and then channels his inner Steve Jobs, sans black
Major Facebook F8 Takeways For Marketers Read More »
Facebook Declunks Ads Manager & Streamlines Business Manager Facebook has announced a series of changes for Ads Manager, with the rollout of a design refresh and improved navigation. The changes form part of a wider update to Business Manager, which is being reworked in 2019. According to Facebook: ‘As digital advertising becomes more complex, we
Facebook Redesigns Ads Manager & Business Manager Read More »
Updates Lanch As Part Of Wide-reaching News Feed Changes Facebook has just announced one of its most significant News Feed algorithm updates yet, with the launch of ‘Click-Gap’. Click-Gap borrows heavily from search engine algorithm rankings, in principle, with Facebook now putting a much heavier emphasis on off-social quality signals. As of this week, Facebook
Facebook Launches ‘Click-Gap’ Algorithm Ranking Signal Read More »
WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate.
Google & Facebook Grab $1 in $4 Marketing Dollars Read More »
Facebook Replacing Ad Relevance Score With Three New Metrics Facebook has announced that from the end of April marketers should expect a metric reshuffle, as it kills off a raft of obsolete reports. The most notable being Ad Relevance Score. Relevance score launched in 2015 and has been an important, if not somewhat annoying, key
Facebook Kills Off Relevance Score On 30th April Read More »