"A Modern Day Social Network Built Around Messaging" This is the third and final instalment of SMK’s F8 coverage. Today we are exploring Facebook Messenger, following Facebook last week and Instagram on Monday. Much of the Messenger talk at F8 centred on selling the messaging dream. Both to users and businesses alike. Messenger is a …
Marketers Globally Groan, As Facebook Shreds Social Strategies. Again. It’s that time of the year again: F8. The Facebook F8 developer conference is Big Blue’s biggest event of the year. Mark Zuckerberg practises dad jokes for weeks, listens to ‘eye of the tiger’ on his Discman and then channels his inner Steve Jobs, sans black …
Facebook Declunks Ads Manager & Streamlines Business Manager Facebook has announced a series of changes for Ads Manager, with the rollout of a design refresh and improved navigation. The changes form part of a wider update to Business Manager, which is being reworked in 2019. According to Facebook: ‘As digital advertising becomes more complex, we …
Facebook Redesigns Ads Manager & Business Manager Read More »
Updates Lanch As Part Of Wide-reaching News Feed Changes Facebook has just announced one of its most significant News Feed algorithm updates yet, with the launch of ‘Click-Gap’. Click-Gap borrows heavily from search engine algorithm rankings, in principle, with Facebook now putting a much heavier emphasis on off-social quality signals. As of this week, Facebook …
Facebook Launches ‘Click-Gap’ Algorithm Ranking Signal Read More »
WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate. …
Google & Facebook Grab $1 in $4 Marketing Dollars Read More »
Facebook Replacing Ad Relevance Score With Three New Metrics Facebook has announced that from the end of April marketers should expect a metric reshuffle, as it kills off a raft of obsolete reports. The most notable being Ad Relevance Score. Relevance score launched in 2015 and has been an important, if not somewhat annoying, key …
Facebook Kills Off Relevance Score On 30th April Read More »
Facebook Moves The Goalposts Yet Again For Marketers In a 2,237 word blog post, published on Thursday, Mark Zuckerberg laid out a new vision for Facebook, entitled ‘A Privacy-Focused Vision for Social Networking’. For marketers, this is a MUST READ, with immediate take-aways impacting how organisations communicate today. The post also provides an indication of …
Mark Zuckerberg’s Plan To Reinvent Facebook. Again. Read More »
Influencers On Notice As Facebook Gets Legal With Fakers Wannabe Instagram and Facebook influencers who have scammed their follower counts are now on notice… winter is coming. Facebook has just filed a lawsuit in the US against four companies and three people for promoting the sale of fake accounts, likes and followers. The lawsuit specifically …
Facebook Ads Default To Campaign Budget Optimization From September An important change is rolling out in September related to the way Facebook and Instagram advertisers set campaign budgets. Starting in September, new and **existing** campaigns will be migrated to Facebook’s automated campaign budget allocation system, which optimises campaign budgets across an advertiser’s ad sets. Facebook says …
Facebook's Latest 'Cash Money' Community Summit Updates Facebook introduced paid subscriptions for Groups mid-2018, and it has this week announced a further expansion, rolling out the feature to a growing number of partners. The expansion of paid Groups came amidst a raft of new Group features announced at Facebook’s latest Community Summit. Facebook Community Summits …
Facebook Launches New Groups Features, Expands Paid Subscriptions Read More »