[SMK] AI & Digital Marketing Capability Transformation
Facebook Moves The Goalposts Yet Again For Marketers In a 2,237 word blog post, published on Thursday, Mark Zuckerberg laid out a new vision for Facebook, entitled ‘A Privacy-Focused Vision for Social Networking’. For marketers, this is a MUST READ, with immediate take-aways impacting how organisations communicate today. The post also provides an indication of […]
Mark Zuckerberg’s Plan To Reinvent Facebook. Again. Read More »
Influencers On Notice As Facebook Gets Legal With Fakers Wannabe Instagram and Facebook influencers who have scammed their follower counts are now on notice… winter is coming. Facebook has just filed a lawsuit in the US against four companies and three people for promoting the sale of fake accounts, likes and followers. The lawsuit specifically
Facebook Tries To Make Buying Followers Illegal Read More »
Facebook Ads Default To Campaign Budget Optimization From September An important change is rolling out in September related to the way Facebook and Instagram advertisers set campaign budgets. Starting in September, new and **existing** campaigns will be migrated to Facebook’s automated campaign budget allocation system, which optimises campaign budgets across an advertiser’s ad sets. Facebook says
Facebook’s Latest Ad Budgeting Update Read More »
Facebook's Latest 'Cash Money' Community Summit Updates Facebook introduced paid subscriptions for Groups mid-2018, and it has this week announced a further expansion, rolling out the feature to a growing number of partners. The expansion of paid Groups came amidst a raft of new Group features announced at Facebook’s latest Community Summit. Facebook Community Summits
Facebook Launches New Groups Features, Expands Paid Subscriptions Read More »
Facebook Latest Quarterly Results: A Platform In Rude Health Despite an almost unending stream of bad press in 2018 Facebook ended the year on a high, beating Wall Street’s expectations with its fourth-quarter results, announced yesterday. The scandal-riddled behemoth hit 2.32 billion monthly users, up 2.2% on the third quarter, speeding up its growth rate.
Zuckerberg’s Bumper New ‘Facebook Experiences’ Read More »
Facebook Rejigs Group Invites & Analytics Facebook has just released a new Facebook Group update, impacting how marketers engage, build and report on Groups on the platform. At the start of 2018, Mark Zuckerberg altered the fundamentals of the Facebook algorithm to favour content which drives more active engagement, i.e. commenting, over passive, i.e. liking
Facebook Group Community Management Update Read More »
Buzzsumo Facebook News Feed Study Getting good organic results on Facebook, via the main News Feed anyway, gets more challenging each year. However, a new study just released provides plenty of actionable takeaways which will help marketers maximise their unpaid social exposure in 2019. The team from BuzzSumo analysed 777 million Page posts from 2018
Facebook News Feed Study: 3:20 Ideal Vid length Read More »
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users
Snapchatters are happiest, Facebookers not so much Read More »
Subscription Messages 80%+ Facebook Open Rates Facebook Messenger offers perhaps the best untapped organic opportunity within social media; Messenger Subscriptions. However, outside of small-scale direct marketers, few use them. For most businesses, Messenger is largely reactive; dealing with organic inbound enquiries and complaints. Otherwise, its targeting Messenger placements (often unintentionally) with ads. The base premise
Facebook Messenger’s Untapped Organic Message Blasts Read More »
WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of WhatsApp ads in 2019. As the world’s leading messaging service, by size, and with roughly 25% more users than Facebook Messenger, it was inevitable. WhatsApp ads initially launched in August, via the Click-to-message Facebook advertising objective.
Facebook’s New WhatsApp Ads Expanding Read More »