Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our …
Meta Makes Managing Instagram & Facebook Profiles Easier Read More »
Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to …
Meta Expands “Advantage+” Automation Capabilities Read More »
Another new headline feature is coming to Reels – but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. Before we get to that, there is …
Instagram & Facebook See New Creative Reels Updates Read More »
Look out LinkedIn because Meta is coming… Traditionally seen as the king of the B2B space, the professional social network might soon have some big competition from Facebook. Meta has launched new B2B advertising options that it says can reach anyone across any size business. Meta Support “Meta is uniquely positioned to support B2B marketers …
After a little over two years, Meta has announced it is pulling the pin on Live Shopping. The live stream culling sees Meta shifting its focus to Reels, with the discontinuation of live shopping pencilled in from October 1, 2022. From that date, you will no longer be able to host new or scheduled live …
Meta Culls Facebook Live Shopping, Shifts Focus to Reels Read More »
While short-form video is coming to dominate social media, the biggest challenge for businesses looking to capitalise on the trend remains is one of production – since very few are set up to be able to create video at scale. Sheryl Sandberg, former Meta COO, July 2022 “Video is harder than photos, than static photos. …
YouTube Follows Meta With New Clipping for Long-Form Videos into Shorts Read More »
Facebook is set for a major overhaul and the way users consume content is getting a big redesign. Now, whenever there’s a big change you can guarantee some people will be up in arms about it – but this move may actually be a step in the right direction. A new Feed and Home tab …
With both Instagram and now Facebook shifting focus to Reels, the pressure for brands and marketers to jump on board the Reels bandwagon has been racked up, but it’s not always easy to know where to start. Not all businesses automatically lend themselves to creating short-form videos, and not all marketers have that experience in …
Instagram Expands Reels Template Access, Speeding Up Video Creation Read More »
A lack of contact and support for Facebook and Instagram has caused frustration for marketers for years, but now it looks like that issue could be solved for some people. Why? Because Meta has upgraded its business support options. Now called Meta Pro Team, small businesses have a way to get one-on-one support for a …
Instagram & Facebook Business Support Gets An Overdue Upgrade Read More »
Meta has added more ways for creators to make money on Instagram and Facebook and is expanding its existing monetisation tools to more people. Its main addition is a Creator Marketplace on Instagram. Creator Marketplace is where creators can go to be discovered by brands for potential partnership opportunities. Mark Zuckerberg, Facebook “We’re testing a …
Meta Announces New Creator Marketplace For Influencer Activity Read More »