Facebook joins Instagram in short-from video war with TikTok Facebook's battle with TikTok looks set to continue into 2022. Following in the footsteps of Instagram, Facebook has announced that testing has begun on Facebook Reels. It's no surprise to see Facebook continue the fight against TikTok, which is now the most downloaded mobile app globally. […]
Facebook Announces Facebook Reels Trial Read More »
Apple, Google and legislators put Facebook on notice Facebook's days as a personal data powerhouse could be numbered. With Apple and Google continuing to make changes via their browsers and operating systems, and with the changing privacy regulatory landscape, Facebook has to adapt. According to Facebook's VP of product marketing for ads, Graham Mudd, the
Facebook’s advertising “pivots to privacy” Read More »
New Group & Page engagment tools rolling Over the past few years, Facebook Groups have undergone a metamorphosis to become a keystone social media feature for marketing and comms teams worldwide. Groups have grown popular with global players like Pelaton, with its 400k+ official Group, to SMBs such as The Sleep Store, which hosts 6
Facebook Launches Experts Program Read More »
Facebook moves to better monetise WhatsApp & scales up AR Facebook has expanded its plans for complete domination of the online social commerce space by announcing new ways to shop across its network. The social giants boasted of new investments in tech that'll shape how we all shop in the future, plus solutions to allow
Facebook’s Announces New Shopping Ads, Shops on WhatsApp & More Read More »
Social audio set to soar as Facebook launches new tools Following on from one of the most predictable moves of 2021, Facebook’s social audio play is now live. Facebook is now officially rolling out its Clubhouse annihilator Audio Rooms and a podcast service across the US An initial group of podcasts will be available to
Facebook Podcasts & Live Audio Rooms now rolling Read More »
Long overdue Facebook cleanup continues Facebook has announced new admin tools and experiences to help Page and Group admins manage their communities and moderate conversations. These updates are a direct result of user feedback and are designed to help support admins throughout the platform. Facebook has unveiled a raft of changes, they are: Admin home
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Facebook moves to clarify glitchy ad review processes For many of the 200+ million organisations that operate across the Facebook family of apps, bugs, glitches and unreasonable ad rejections are an all too common daily experience. However, according to reports from Digiday before Christmas, growing frustration from marketers is beginning to tip the balance. With
Surviving Facebook Ad Reviews Read More »
New Creator Marketplace Will Help Brands Activate Gen Z Snapchat has announced a new way in which brands can partner with creators to help drive visibility on the platform. Creator Marketplace will make it easier for marketers to leverage the power of prominent Snap stars by providing a platform for businesses to search and find
Snapchat Joins Facebook, With Creator Marketplace Read More »
Facebook Announces New Algorithm Changes Facebook is at it again. The social media giant has announced another algorithm change – but this time, it will prioritise value over engagement. The social media giant has said that it’ll improve user’s News Feed experience by asking for feedback, updating user surveys and taking into account how many
Facebook News Feed Shifts To Favour Value Over Engagement Read More »
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over
Does Apple Hate Ads or Just Facebook Ads? Read More »