Facebook Announces New Algorithm Changes Facebook is at it again. The social media giant has announced another algorithm change – but this time, it will prioritise value over engagement. The social media giant has said that it’ll improve user’s News Feed experience by asking for feedback, updating user surveys and taking into account how many […]
Facebook News Feed Shifts To Favour Value Over Engagement Read More »
Apple’s iOS 14.5 App Tracking Permissions Now Live It’s finally here. One of the first shots in Apple’s war on digital marketing, iOS 14.5, has dropped into devices worldwide. Masked as the update that hands power back to the little guy, one of the biggest guys of all has decided to champion the individual over
Does Apple Hate Ads or Just Facebook Ads? Read More »
Facebook bets big on audio, with new tools & podcast features In a plotline as predictable as Tottenham Hotspur losing another sporting final, Facebook’s obviously now going full Clubhouse. Facebook hasn’t just clubbed audio app Clubhouse; it’s also announced a whole new raft of audio features that will change how users consume their listenable content.
Facebook’s Audio Extravaganza & Clubhouse Clone Read More »
Will Better Testing Save Marketer's Organic Video Results? Finally, the change we all wanted to see has started to land on our shores! Nobody likes to deal with Facebook Creator Studio, but hopefully, this update will bring smiles to faces and some sunshine to the hellscape. We all know that Facebook video engagement is down
Facebook’s Organic Video Testing Tool Finally Starts Rollout Read More »
Page Admins Rejoice As Facebook Trolls FINALLY Put On Notice A few weeks ago, the Queen of Twitter, Chrissy Teigen, upped sticks, called it a day, threw in the towel and said enough’s enough. Why? Online abuse, racism and bullying. The following week, French football legend and possibly coolest man on the planet, Theirry Henry,
Facebook Limits Comments On Page Posts Read More »
Facebook expands video offering across 90 second clips & Facebook Live Facebook has announced a fresh focus on shorter videos that could step on the toes of TikTok and convince creators to leave everyone’s favourite short-form content provider. Mark Zuckerberg’s behemoth has also unveiled plans to broaden monetisation options for creators, who will now be
Facebook Opens Up Shorter Video Campaigns Read More »
Facebook & Instagram Shopping Streamlines With Shopify “Shop Pay” In a move that's surprised nobody and caught even fewer people off guard, Facebook and Instagram have announced a smart new integration with Shop Pay, from Shopify. Brands and marketers will now be able to take advantage of Shopify Shop Pay's higher conversation rate and lightning-fast
Shopify Integrates With Facebook & Instagram Shops Read More »
Facebook Trials Topic Exclusions As Advertiser Worries Mount Marketers have had a problem with Facebook Ads for some time, and the tech giant has finally instigated the baby-steps required to fix it. When someone as powerful and influential as Proctor & Gamble chief brand officer Marc Pritchard calls social media ‘5% of P&G’s marketing spending,
Facebook Testing New Brand Safety Features Read More »
Facebook Engineers Dispel Ranking Myths Getting Facebook right is hard. It changes its algorithm without prior warning, post reach fluctuates widely, and the people who Like or Follow your page are as fickle as spring in Melbourne. Finding out how the Facebook algorithm works on a fundamental level is the key to driving meaningful business
Facebook Data Scientists Break Down Algorithm Read More »
Pages Redesign Looks To Ease Management New Year, New Facebook Page. However, 2021 sees another redesign and more fundamental shifts, with the culling of Facebook Likes. Page Followers are now the new priority, but it had been going that way for a few years anyway. Likes was never a true reflection of the reach and
Facebook Streamlines Pages, Culls Likes Read More »