Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from Snapchat, Facebook, Instagram & Messenger. Today we are shining a light on some of Google’s latest marketing updates, via its recent Google Marketing Live event. Last week […]
Google Shopping Throws Gauntlet Down To Instagram Read More »
Google I/O Updates Search Results For Podcasts Following hot on the heels of Facebook’s F8 developer conference, this week has been the Google equivalent, the I/O Developer Conference. At this week’s event, Google announced a host of updates across its entire ecosystem, with some interesting upgrades to search engine results pages (SERPs). Perhaps one of
Google Announces Search Rankings For Podcasts Read More »
Expanded Keyword & Content Trends Roll Out In Google Ads Manager Google has just released a series of updates to its Keyword Planning tool for Google Ads. Google’s Keyword Planner forms the backbone of most search engine marketing (SEM) activity, while also being a useful tool for SEO and content marketing. In fact, the Keyword
Google’s New & Improved Keyword Planner Read More »
WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate.
Google & Facebook Grab $1 in $4 Marketing Dollars Read More »
New Store Visits Reports In GA, Closing Online/Offline Loop Google Analytics’ new Store Visits beta is expanding for more marketers locally. Store Visits for Google Analytics helps you see how visits to your website influence visits to your physical location, such as a hotel, auto dealership, restaurant, or retail store. First announced in August 2018,
Google Analytics Now Tracks Offline Store Visits Read More »
Google Makes Move On Instagram & Pinterest With Shoppable Images On Tuesday, Google revealed two new shoppable ad formats for Google Images at the Shoptalk conference in Las Vegas. The sponsored images highlight products that, when moused over, reveal brand, price and other details. The new Google Images offering is very similar in nature to
Google’s New Shoppable Google Images Ads Read More »
Video Launches For Responsive Display Ads Google has announced an update of its Responsive Display Ads (RDAs), expanding the feature to incorporate video. Google first introduced responsive style ads on the Google Display Network (GDN) around 2015/2016. Initially rolled out in dribs and drabs, the feature was adopted as the default option for display campaigns
Google’s New Responsive Video Ads Read More »
Analysing Google Search Ads Just Got Easier and Better To help Google advertisers get a better sense of their search performance, Google has announced the launch of Click Share for Search. Click share is the estimated share of all achievable clicks that an advertiser has received. Marketers can use the click share metric to understand where
Google Ads Improves Search Insights With Click Share Read More »
Optimise Your Google Ad Optimization Score To Win Big Google has released a set of best practices to help Google Ads users improve their optimization* score. The feature was introduced back in August 2018 as part of Google’s major revamp, simplification and relaunch of AdWords (now rebranded as Google Ads). Despite being the world’s dominant
Google’s New Best Practice Guide For Ad Optimisation Read More »
Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for
Google My Business Improves Local Search Opportunties Read More »