WARC Study Shows Depth of The Duopoly's Power Of the $590.4bn spent globally on advertising last year, Google and Facebook took home a cool 24.5% – or $144.6bn, according to the latest WARC study. Commonly referred to as ‘The Duopoly’, Google and Facebook are grabbing an increasing piece of the marketing pie – at an increasing rate. […]
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New Store Visits Reports In GA, Closing Online/Offline Loop Google Analytics’ new Store Visits beta is expanding for more marketers locally. Store Visits for Google Analytics helps you see how visits to your website influence visits to your physical location, such as a hotel, auto dealership, restaurant, or retail store. First announced in August 2018,
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Google Makes Move On Instagram & Pinterest With Shoppable Images On Tuesday, Google revealed two new shoppable ad formats for Google Images at the Shoptalk conference in Las Vegas. The sponsored images highlight products that, when moused over, reveal brand, price and other details. The new Google Images offering is very similar in nature to
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Video Launches For Responsive Display Ads Google has announced an update of its Responsive Display Ads (RDAs), expanding the feature to incorporate video. Google first introduced responsive style ads on the Google Display Network (GDN) around 2015/2016. Initially rolled out in dribs and drabs, the feature was adopted as the default option for display campaigns
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Analysing Google Search Ads Just Got Easier and Better To help Google advertisers get a better sense of their search performance, Google has announced the launch of Click Share for Search. Click share is the estimated share of all achievable clicks that an advertiser has received. Marketers can use the click share metric to understand where
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Optimise Your Google Ad Optimization Score To Win Big Google has released a set of best practices to help Google Ads users improve their optimization* score. The feature was introduced back in August 2018 as part of Google’s major revamp, simplification and relaunch of AdWords (now rebranded as Google Ads). Despite being the world’s dominant
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Google Offers Visibility Boost For Both Search & Google Maps Google has just released an update for Google My Business (GMB) helping businesses that do not have a set, physical location better define their service areas. Boosting their visibility in both Google search, Google Maps and beyond. Google My Business is an essential tool for
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Will Google's New 'Related Activity Cards' Boost Brand Browsing? Google is now rolling out a new feature in search named “your related activity”, which allows mobile users to pick up a search where they left off previously. Google will show users links to pages they have visited in the past through their search history. In
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Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product
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Google has announced an interesting feature to its Slides platform presentation tool. Do it real-time Google users can now add captions to live feed presentations during an active feed. The feature has been developed by the same team that revamped screen reader, magnifier, and Braille support for Google Docs, Sheets, and Slides. The new accessibility
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