Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager Chetna Bindra recently observed that publishers who can’t use cookies see ad revenues fall by ‘an average of 52 percent’. At the time, Bindra didn’t give details about the source of those […]
Google: Cookies Prop Up Ad R.O.I. Read More »
Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investment for the past two decades and is up 10% year on year, according to Kenshoo’s latest Quarterly Trends Report.
Are You Ready For Google’s New Keyword Targeting Update? Read More »
Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, after a successful trial in the automotive and retail sector. The launch of Facebook search ads echoes the recent launch
Can Facebook’s New Search Ads Really Challenge Google? Read More »
ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the
Landmark ACCC Report Sparks Facebook & Google Crackdown Read More »
Google Ramps Google Maps & Launches 'Shoelace' One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effectively sounded the death knell for the News Feed, as the platform pivots towards more grassroots, intimate means of communication.
Google Challenges Facebook In Local Community Gold Rush Read More »
However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Sparktoro, shows a substantial drop in organic search clicks across a range of verticals. ‘Zero-click’ searches, as they are
[NEW STUDY] 49% Of Google Searches Drive ‘No-clicks’ To Websites Read More »
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014,
Google My Business Ramps Up For 150m Businesses Worldwide Read More »
Google's Core Algorithm Update Went Live Earlier This Week & Impacts ALL Sites Up until Monday morning, the Daily Mail was doing what the Daily Mail does. Insightful, thought-provoking and educational pieces on Love Island, minority groups, Brexit, Karl Stefanovic and the like. However, come yesterday afternoon, all was seemingly not well. Following Google’s latest
Google Algorithm Update Sends Traffic Tumbling Read More »
Google's Latest Redesign Shifts Search Closer To Social News Feeds With each passing year, social media marketing resembles search engine optimisation (SEO) more and more. A recent case-in-point is Facebook’s new off-social News Feed ranking signal, Click-Gap. However, if Google’s latest redesign of search engine results is anything to go by, the feeling may be
Google’s Redesigned Search Engine Results: Spot The Ads… Read More »
Browse, Shop & Buy Direct From Google Shopping A recurring theme over the past month has been the major players’ developer conferences. Since the end of April, SMK has explored the latest 2019 innovations from Snapchat, Facebook, Instagram & Messenger. Today we are shining a light on some of Google’s latest marketing updates, via its recent Google Marketing Live event. Last week
Google Shopping Throws Gauntlet Down To Instagram Read More »