Google Search Beta Will Capture Leads Directly From Results Page Google is testing a new way for businesses to capture customer information with lead form extensions for Google Ads. The new beta functions very similarly to Facebook Lead Ads, in that Searchers can submit their information directly from the search ad. See image above via […]
Google Takes On Facebook With New Lead Gen Campaigns Read More »
Google has introduced a few new AI-driven tweaks for campaigns in the Display & Video 360 platform. We’re talking outcome-based ad buying and automated bidding at the insertion order level. It’s simpler and more impressive than it may sound… Automating outcome-based success Up to now, automated bidding in Display & Video 360 only supported ad
New Ad Buying Automation via Google Read More »
Starting this week, the price paid by winning bidders in Ad Manager auctions will be calculated differently. Google Ad Manager is moving to a first price auction method. Some fear this will cause a price hike for online ads. Google signalled the change in March. They say that months of trials have proven that ‘first
Google, First Price Auctions & The New Ad Normal Read More »
Fresh Google research indicates that third-party cookies may still be irreplaceable to marketers. Cookies, publisher data, advertiser concerns Google Ads Senior Product Manager Chetna Bindra recently observed that publishers who can’t use cookies see ad revenues fall by ‘an average of 52 percent’. At the time, Bindra didn’t give details about the source of those
Google: Cookies Prop Up Ad R.O.I. Read More »
Google Claims New Update *Could* Drive 4% More Conversions Although social media tends to grab more column inches that search engine marketing (SEM) nowadays, SEM continues to grab more dollars. Paid search has dominated digital investment for the past two decades and is up 10% year on year, according to Kenshoo’s latest Quarterly Trends Report.
Are You Ready For Google’s New Keyword Targeting Update? Read More »
Facebook Search Ads Now Live Following six months of trialling Facebook has expanded the rollout of its new ‘Search’ ads. Initially announced in December 2018, search ads are now increasingly available as an ad placement, after a successful trial in the automotive and retail sector. The launch of Facebook search ads echoes the recent launch
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ACCC's Sweeping Recommendations Will Alter Digital Landscape Forever (Image credit: KC Green, 'This Is Fine' meme.) Last Friday, the Australian Competition and Consumer Commission (ACCC) concluded its 18-month investigation into the effective digital duopoly which Google and Facebook enjoy. Or, more formally put, its Digital Platform’s enquiry. The final report includes 23 wide-reaching recommendations, the
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Google Ramps Google Maps & Launches 'Shoelace' One of the key digital marketing themes of 2019 has been the re-emphasis of community, both in a virtual and literal sense. At Facebook F8 recently, Mark Zuckerberg effectively sounded the death knell for the News Feed, as the platform pivots towards more grassroots, intimate means of communication.
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However, SEO Still Trumps Google Ads 12 to 1 A recent study from marketing analytics firm Jumpshot spells trouble for organisations heavily reliant on organic traffic from search engines. The latest data, compiled in conjunction with Sparktoro, shows a substantial drop in organic search clicks across a range of verticals. ‘Zero-click’ searches, as they are
[NEW STUDY] 49% Of Google Searches Drive ‘No-clicks’ To Websites Read More »
GMB's New Feature Extravaganza Fuses Social & Search Google has sparked off another digital landgrab for marketers as it releases a slew of updates for Google My Business (GMB). Google’s latest move puts Google My Business in closer competition with Facebook, Instagram and other social players. In some ways, perhaps, even ahead. Launched in 2014,
Google My Business Ramps Up For 150m Businesses Worldwide Read More »