Google is soon to launch Google Optimize, a free version of its analytics platform Google Optimize 360. Knowledge is free – for now Google Optimize is launching in beta, and is essentially a landing page optimisation tool for brands. Integrated with Google Analytics, Optimize lets you conduct A/B, multivariate, and redirect tests. Optimize will then […]

Like most things Google, their new video-calling app is free and easy. But what’s so special about a new video app? Sneak preview Well, for one thing, Duo starts its video capture of the caller as soon as the call is placed: it displays that live video to the receiver, before they have even answered.

Google is working on a new way to make Chromebooks more secure. Lock 'em up Chromebook's can now be unlocked with a PIN, and secured again using a keyboard shortcut. The Quick Lock feature is currently being testing in beta, with a wider roll out expected shortly. Safe and sound The update comes after Google

During the recent Google Performance Summit, Google announced several changes to Adwords. There was a big emphasis on mobile, and below are the top updates marketers need to know. New Local Search Ads for Google Maps After identifying the increased use of Google Maps for location-related searches, especially on mobile, Google has introduced the next

Google Analytics has just released a slew of updates giving marketing deeper insights into their data. Number game The Google Analytics mobile app now features automated insights. These appear in the Assistant screen, and display information that would have previously taken hours to crunch and access.  For example, retailers can see which items are most

Google has renamed Google Apps for Work as snazzier G Suite. And along with the new name comes a few upgrades too. Level Up G Suite encompasses Google's premium apps including Gmail, Docs, Drive, Calendar, and Hangouts. Google says G Suite offers advanced cloud infrastructure, designed so its many arms work cohesively.  Smarty pants Google

Adblock Plus's recently announced ad exchange product will not go ahead with the support of Google and fellow advertising supplier AppNexus. Unsatisfied When Adblock Plus announced its Acceptable Ads platform, which allows safe ads through ad blocking setups, the company said Google and AppNexus would cooperate in selling ad space. Google quickly shut those plans

File sharing service Box is teaming up with Google to make working in the cloud more streamlined. Out of the box  At the recently BoxWorks conference in San Francisco, the company announced is will become a third-party storehouse  for Google Docs, Google Sheets, and Google Slides. Content stored in Box can also be searched using

MailChimp has teamed up with with Google Primer to keep marketers across the latest trends while on-the-go. Mail it in Google Primer is an app designed to help educate marketers in easy to digest lessons and videos. MailChimp has joined the party to create three bite-sized lessons to help brands avoid spam filters, get the most