Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most – the shift to GA4 is undoubtedly one of the key tasks of 2022. For those that never …
Google Announces July 2023 Deadline for Google Analytics 4 Migration Read More »
For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google Analytics (i.e. Universal Analytics) before gradually shifting to GA4 wholesale …
Google Analytics 4 Announces New Personalised Reports Read More »
Despite the recent rise of eCommerce and rapid digital transformation sparked off by the global health pandemic, most business outcomes still take place offline. In effect, creating a near-permanent headache for marketers looking to measure and attribute online to offline business goals. While finding a perfect solution remains some way off, Google has recently made …
Google Rolls Out “Enhanced Conversions for Leads” For Offline Reporting Read More »
For businesses that prioritise local marketing or communications activity, Google Maps can be a gamechanger. To help businesses better utilise Maps, Google has lifted the lid on how Maps reviews work, aiding organisations to boost visibility while also protecting their reputation. Ian Leader, Group Product Manager, User Generated Content “With millions of reviews posted every …
Anyone who has ever tried to untangle marketing attribution data will know customer journeys are drawn out, convoluted affairs. According to Google, this past holiday season, 54% of shoppers used five or more channels, like video and social media, to shop over a two-day period. To help address this, at the end of last year, …
Google Bets Big on Performance Max Campaigns In 2022 Read More »
Google Streamlines Display Campaigns Another day, another marketing automation rollout, with Google’s latest updates for Display ads. Google’s latest update sees it looking to simplify the campaign set-up process for the time-poor and/or novices while also trying to dazzle more advanced users with a more significant input for machine learning. Google Ads will streamline Display …
Google clarifies ad disapprovals, amidst growing confusion Various week-to-week challenges make online marketing a drag, but over the past 18 months, the tyranny of ad disapprovals has become numero uno for many. And, for some, that pain is about to get a whole lot worse. Google Ads will adapt a new ad policy that will …
Google’s new ad penalties: 3 Strikes you’re out! Read More »
GMB streamlines management & introduces Google has offered another boost to local businesses via another update to Google My Business (GMB). Businesses can now add details, such as contact information and opening hours, and create Posts to share updates, like special offers or new offerings, right from Google Search. Google’s latest update will make it …
New features announced at Google Marketing Live Google is back with another raft of features designed to help brands fight their way out of COVID-19. One of these changes is within Customer Match, which allows advertisers to use first-party data to target and retarget customers across Google’s range of services. Google “Customer Match lets you …
Google Ads expands targeting, insights and automation Read More »
Will Google's latest features send conversion rates soaring? Google is rolling out more integrations with eCommerce platforms, boosting discovery and giving businesses more control over how they connect with customers. Google’s latest flurry of updates was announced during its flagship conference, Google Marketing Live last week Google initially announced an integration with Shopify, but now …
Google unveils brand building & eCommerce features Read More »