Google has announced the release of what many believe will be its most significant algorithm update in ten years. Its new algorithm update, called the “helpful content update”, looks to boost content written for people to enjoy and will penalise the stuff marketers churn out with the aim of playing search engine rankings. According to […]
Google Announces Major “Helpful Content” Algorithm Update Read More »
For businesses in 2022, digital marketing measurement and evaluation are a significant headache. As the online privacy net tightens, digital channels have less data to play with and several more hoops to jump through to link cause and effect, resulting in an increasingly complicated and convoluted reporting landscape. New and updated measurement tools are proliferating,
Google Simplifies Measurement With “Google Tag” Updates Read More »
Google Discovery Ads has been updated with new features to help keep audiences engaged and money rolling into your business. For those unfamiliar, Google Discovery ads reach up to 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs. Discovery ads allow you to reach more potential customers as they browse
Google Releases 4 New Updates for Social Media-Styled “Discovery Ads” Read More »
Google has released three new updates which could seriously cut ad creative production times for businesses large and small. The new updates should make it easier for marketers to create ads and collaborate with team members. It hopes to help brands “unlock the benefits of video advertising” and make life easier for creatives. Eduardo Indacochae,
Google Streamlines Campaigns With 3 New Creative Tools Read More »
In a move that should appeal to advertisers, Google has announced a new feature called Ads Creative Studio (ACS). After a successful beta launch last year, it’s now available globally. We know that generic, blanket campaigns don’t pull in the results that personalised adverts do – and the data backs that up. According to Google,
Google Announces Ads Creative Studio for Rich Personalisation Read More »
The A in GA4 just got juicer as Google Analytics 4 has introduced three new metrics to the platform. The trio will be available across surfaces such as explorations, segments, audiences, reports and the Google Analytics Data API. The new dimensions and metrics are bounce rate, UTM term and UTM ad content and conversion rate.
Google Releases New Metrics for Google Analytics 4 Read More »
Responsive Display Ads (RDA) has been Google’s default display option for advertisers since 2018 but they’ll be getting an upgrade that Google says will double your ad performance. Marketers will now be able to dream up portrait RDAs, which should promise to be a far more effective way to deploy a full-screen mobile campaign. Furthermore,
Google’s Upgrades Creative For Responsive Display Ads Read More »
For Google advertisers in 2022, Performance Max campaigns have loomed large, with Google leaning into campaign automation in a big way. Performance Max is a goal-based campaign type that allows advertisers to access all of their Google Ads inventory from a single campaign across channels like YouTube, Display, Search, Discover, Gmail, and Maps. Performance Max
Google Offers More Conversions With Latest Performance Max Updates Read More »
Google has finally released the dreaded timeline for the shift to Google Analytics 4 (GA4), as it begins phasing out Universal Analytics (UA) in 2023. For marcomms teams that rely on Google Analytics – which is most – the shift to GA4 is undoubtedly one of the key tasks of 2022. For those that never
Google Announces July 2023 Deadline for Google Analytics 4 Migration Read More »
For organisations in 2022, one of the biggest and most painful marketing tasks of the year will be commencing the shift from Universal Analytics to Google Analytics 4 (GA4). For the time being, Google advises businesses to run GA4 alongside the legacy version of Google Analytics (i.e. Universal Analytics) before gradually shifting to GA4 wholesale
Google Analytics 4 Announces New Personalised Reports Read More »