Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy. You must be at least this cool. Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app. Combining social interaction with a shoppable experience, users can click a link to …
UK based mobile network Three is running platform-specific promotions through Snapchat and Tinder for the next three months. 1…2…Three! Three is hoping to persuade customers that it’s more than a utility service by sponsoring AR lenses and a gimmick Tinder profile of Henry VIII and his ex-wives, with a bold new cross-platform promotion. Instagram is …
Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action. Hop in Using Messenger as a sort of spontaneous marketplace, Renault Italy will be selling a limited-edition SUV exclusively through Facebook's messaging app. Renault has created an animated advertisement being promoted through Instagram …
Would you buy a car via Messenger? Renault thinks so Read More »
Some users may already be familiar with Lead Forms, which Facebook used for generating briefs for clients. Now you can track brand reach, awareness, and traffic with Instant Forms. True to form Now, all campaigns that utilise brand awareness, reach, and track traffic objectives will have access to Instant Forms, allowing clients to create newsletter signups, …
Facebook is going to be receiving location data from Instagram users, and not everyone's happy about the news. Trust is tricky Now that Instagram’s founders have resigned, Facebook has ben spotted playing with a new prototype for privacy settings. Instagram location history will soon belong to Facebook, which means GPS coordinates would feed information to …
Meet Nametag, Instagram's new feature making following people even easier. Safety in numbers For what could be considered a new direction for social media, Instagram wants to make it easier for users to meet in real life. Using the Nametag feature, users can see each other’s info in a new scannable format that can be …
Several new e-commerce ad options are on their way to Snapchat, as marketers gear up for a new way to sell. Christmas Snaps Along with new shoppable Snap ads, brands are able to import catalogs directly to Snapchat and instantly create product ads. According to a recent eMarketer report, Snapchat has 16.4 million teen users. …
Instagram is partnering with easyJet to get the best flight deals fast. Easy ridin’ A new search function within easyJet’s flagship app allows users to search locations with the use of Instagram pictures with a feature called Look&Book. At the moment Look&Book only works with Instagram, but will partner with other picture-sharing platforms, such as …
Just like Snapchat and Instagram, Facebook is following the trend of monetising users’ most favoured feature. Ads with a story For the first time, marketing is making its way to Facebook Stories in anticipation of more big name brands embracing vertical ad formats. Advertisers on Facebook will soon be able to book campaigns through Stories, …
Proving once more what’s good for the goose is good for the gander, Facebook is bringing a GIF keyboard to Instagram. There’s a meme for that Some users may remember when Facebook added GIFs to their interface a year or so back, now Instagram is also adding a Giphy-powered keyboard for direct messaging. In a …