YouTube’s New Video Experience To Woo Mobile Viewers YouTube has today announced a new way for users to experience video on the platform, taking a leaf out of Tinder’s book. The update announced today for iOS (sad face for Google’s Android users), sees YouTube rolling out a new horizontal swiping gesture that lets users move […]
Swipe Right For YouTube’s Storyfication Read More »
Instagram Lets Marketers Share Posts Across Multiple Profiles Instagram is rolling out a new feature in iOS providing users running multiple accounts the option to share a post across two or more accounts which they manage. The new native feature will be a godsend for agency folk and in-house marketers, streamlining implementation. Instagram is certainly
Instagram Makes Managing Multiple Marketing Accounts Easier Read More »
Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product
Google Beefs Up Shopping Campaigns Read More »
Users Have 7.6 Social Accounts, On Average A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users
Snapchatters are happiest, Facebookers not so much Read More »
WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of WhatsApp ads in 2019. As the world’s leading messaging service, by size, and with roughly 25% more users than Facebook Messenger, it was inevitable. WhatsApp ads initially launched in August, via the Click-to-message Facebook advertising objective.
Facebook’s New WhatsApp Ads Expanding Read More »
Insta Ads Getting Better and Better Unlike parent company Facebook, Instagram had one hell of a 2018. It tipped over one billion users, daily time-on-site grew rapidly, and marketing uptake boomed, with Insta ad spend up 177% in 2018. Further good news for marketers is that Instagram still offers good value, according to a recent
Instagram Ad Costs Plummet Read More »
Instagram Fuses Its Two Fave Things: Ads & Influencers Instagram is in the process of launching its first, dedicated, influencer marketing advertising product, ‘Branded Content Ads’. The new feature will offer a new way for brands to sponsor posts created by celebrities and publishers. The solution was announced last week at a breakfast for advertisers and
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2018 Has been very much a watershed year for the major digital players. The Facebook Kool-Aid has well and truly worn-off A year to forget for Facebook, as it has lurched from PR crisis to PR crisis. User sentiment and trust are at an all-time low for the platform and regulators around the world are
May Your NYE Selfies Be Flattering! Read More »
Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy. You must be at least this cool. Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app. Combining social interaction with a shoppable experience, users can click a link to
Content, Commerce, and Hilfiger Read More »
UK based mobile network Three is running platform-specific promotions through Snapchat and Tinder for the next three months. 1…2…Three! Three is hoping to persuade customers that it’s more than a utility service by sponsoring AR lenses and a gimmick Tinder profile of Henry VIII and his ex-wives, with a bold new cross-platform promotion. Instagram is
Three Partners with Social Media Read More »