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Google Beefs Up Shopping Campaigns

Google's Improving Shopping Campaigns For retailers and manufacturers alike, Google Shopping campaigns are an absolute must. In an update announced last week, Google now provides greater prominence in search engine results for Shopping campaigns, allowing more in-depth product information. Businesses can now populate product pages on Google Shopping with inspirational and high-quality content. Highlighting product […]

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Snapchatters are happiest, Facebookers not so much

Users Have 7.6 Social Accounts, On Average  A new study released today provides interesting insights for marketers on how different social apps impact users’ moods and the underlying motivations for using. In 2019 few web users are partisan enough to be 'all in' on only one social channel. Except, maybe, Tom on Myspace. Social users

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Facebook’s New WhatsApp Ads Expanding

WhatsApp Campaigns Rolling Out Further Facebook announced at the tail-end of 2018 the forthcoming global rollout and expansion of WhatsApp ads in 2019. As the world’s leading messaging service, by size, and with roughly 25% more users than Facebook Messenger, it was inevitable. WhatsApp ads initially launched in August, via the Click-to-message Facebook advertising objective.

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Content, Commerce, and Hilfiger

Tommy Hilfiger is getting creative with its digital marketing, and buzz is building behind the brand’s strategy. You must be at least this cool. Tommy Hilfiger is unlocking more behind-the-scenes-styled ads with the more friends you invite, through Hilfiger’s new SideFlix app. Combining social interaction with a shoppable experience, users can click a link to

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Would you buy a car via Messenger? Renault thinks so

Marketers are beginning to really test the viability of AI assisted selling, and now car manufacturers are getting in on the action. Hop in Using Messenger as a sort of spontaneous marketplace, Renault Italy will be selling a limited-edition SUV exclusively through Facebook's messaging app. Renault has created an animated advertisement being promoted through Instagram

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