Following the launch of Instagram’s new broadcast channel, Instagram DMs are about to get juicier than ever. Instagram’s new broadcast channel will offer brands and marketers a direct line to their followers via a “one-to-many” messaging tool. And the best part about it? Nobody can spam you back! With messaging an increasing focus for Meta, […]
Instagram’s New Broadcast Channels Offer Engagement Boost Read More »
Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta’s latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves demonstrate how hard it’s been to make live stream
Instagram Kills Live Shopping In March Read More »
Instagram is changing its navigation in what could be seen as a tacit admission that its emphasis on Reels and shopping hasn’t produced the desired effects. From the start of this month, users will see the Create button back at its old position in the middle of the navigation bar. The Reels shortcut will move
Instagram Dials Back Reels & Shopping Focus Read More »
Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativity. Discover new things. Spark connections. Potentially a boost for businesses Instagram wants to inspire creativity
Instagram Boss Lays Out 2023 Priority Areas Read More »
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve
Instagram Audience Targeting Finally Comes To Meta Ads Read More »
Marketers can now add a little extra something-something to image posts thanks to Instagram’s new feature that lets users place music in image posts. Instagram “Music is a huge part of expression on Instagram, and we’re excited to provide the ability to add music to Feed photo posts like you can with Reels and Stories.”
Instagram Finally Brings Music to Feed Photos Read More »
Social media managers rejoice because the era of juggling third-party apps and multiple browser windows to schedule your Instagram posts is over! In a move that will save marketers and content creators time, a new tool will help people schedule posts in advance without going to Creator Studio or your favourite third-party app. Instagram for
Instagram Rolls Out In-App Scheduling To Business Accounts Read More »
It’s that time of the year again folks! That’s right, in barely a blink the year has whizzed right past us and we’re nearly at Christmas. The fast-approaching shopping bonanza is manna from heaven for most retailers, who can now take advantage of some new Instagram ad options. Expanding ads in Explore home and profile
Instagram Ramps Ad Offering Ahead of Xmas Push Read More »
For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot,
Meta Upgrades Call Ads For Sales & Lead Gen Campaigns Read More »
Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it’s getting are encouraging for Meta. According to the platform, 20% of the time spent on Instagram is done watching Reels – and now brands are starting to believe in the power of short-form
[NEW STUDY] Brands Are Wining With Instagram Reels Read More »