Meta has rebranded Branded Content Ads as Partnership Ads and has shared fresh ways for brands and creators to work together on advertising. Branded content is content that the creator has been compensated for in some way. Creators must tag their business partner or brand when posting branded content, including when products or services have […]
Meta Rebrands; Expands Branded Content Offering Read More »
You know when you see an account that directs you to its ‘link in bio’ and you find a third-party solution via Linktree or another provider? Yeah, well those days could be under threat thanks to Instagram’s latest change. Native solution That’s because the platform is rolling out a feature that lets users add up
Instagram Now Allows 5 “Links In Bio” Read More »
RivalIQ has released its 2023 TikTok Benchmark Report that analyses metrics such as engagement rates, hashtags, mentions, posting frequencies and more to provide marketing managers with data to compare how their efforts are doing vs other brands. TikTok Videos per Week The average brand posted about eight times a month. However, the top 20% most
[NEW REPORT] TikTok Engagement Now 12x Instagram Read More »
As Reels continues to grow across Facebook and Instagram (Meta’s Q4 earnings results revealed that Reels plays doubled over the last year), Meta has introduced new ways for businesses to connect with an audience and drive sales. As it continues to evolve its video ecosystem, Meta has also announced that it will be winding down
Meta Launches Even More Reels Ads Read More »
Meta has started rolling out its paid verification for Australian and New Zealand Facebook and Instagram users. What is Meta Verified? Meta Verified is a paid-for service that provides your account with access to support, proactive account protection, and increased visibility and reach. It is available for direct purchase from $11.99 (USD) per month on
Meta’s Paid Verification Gets Underway Read More »
Following the launch of Instagram’s new broadcast channel, Instagram DMs are about to get juicier than ever. Instagram’s new broadcast channel will offer brands and marketers a direct line to their followers via a “one-to-many” messaging tool. And the best part about it? Nobody can spam you back! With messaging an increasing focus for Meta,
Instagram’s New Broadcast Channels Offer Engagement Boost Read More »
Instagram is no longer interested in live stream shopping. From 16 March 2023, users will no longer be able to tag products while running a live broadcast. Meta’s latest rollback follows a similar move in 2022, where it also culled shopping on Facebook Live. Both moves demonstrate how hard it’s been to make live stream
Instagram Kills Live Shopping In March Read More »
Instagram is changing its navigation in what could be seen as a tacit admission that its emphasis on Reels and shopping hasn’t produced the desired effects. From the start of this month, users will see the Create button back at its old position in the middle of the navigation bar. The Reels shortcut will move
Instagram Dials Back Reels & Shopping Focus Read More »
Instagram boss Adam Mosseri has laid out three priority areas for the platform in 2023 as it looks to improve on an “up and down” 2022. What are Instagram’s priority areas for 2023? Its three key priorities are: Inspire creativity. Discover new things. Spark connections. Potentially a boost for businesses Instagram wants to inspire creativity
Instagram Boss Lays Out 2023 Priority Areas Read More »
Meta has announced a new Instagram audience targeting feature that many social media marketers will love. You can now run ads across Facebook and Instagram targeting your account’s followers specifically. Announced towards the end of 2022, the updated Meta ad targeting is still in testing and may not be available to all accounts. Previously, you’ve
Instagram Audience Targeting Finally Comes To Meta Ads Read More »