For businesses hungry to drive inbound sales calls, Meta has introduced some timely new ad launches within its Call Ads offering ahead of the holiday season. Meta has announced a new callback feature for Messenger, offering businesses a new method for generating inbound sales leads. Meta for Business “Running a business means juggling a lot, […]
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Instagram Reels might always be considered the ugly stepsister of TikTok in some quarters, but nobody can deny that the results it’s getting are encouraging for Meta. According to the platform, 20% of the time spent on Instagram is done watching Reels – and now brands are starting to believe in the power of short-form
[NEW STUDY] Brands Are Wining With Instagram Reels Read More »
Meta has introduced a new way for brands and retailers to partner up to sell products on Facebook and Instagram. What are Facebook Collaborative Ads local delivery? Collaborative Ads local delivery will let brands promote products across Meta’s suite of apps while sales are handled by a partner in your consumer’s area. Meta says the
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Social media managers rejoice! Meta has shared an overview of how you can maximise reach on Facebook and boost organic exposure via News Feed distribution. In the first of a three-part series, Meta says it will help users “better understand the fundamentals of getting your content seen on Facebook”, which sounds pretty good to us.
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Social media marketers rejoice, Meta is making it easier for people to switch between Facebook and Instagram accounts via the Accounts Centre. Additionally, it’s testing ways to make it easier to create new accounts on both platforms. Robert d’Apice, Director of Product Management, Meta “We know that many people use more than one of our
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Instagram has started testing a new feature that is bound to split its users into two camps. While some might love a rumoured ‘Repost’ option, others might hate it and see it as another way that the app is leaving its roots far, far behind. Instagram Repost – coming to you soon? Whatever your opinion
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Instagram has been following TikTok’s lead when it comes to AI-led discovery for some time now, but it’s yet to release guidance for brands and marketers on how to make the most of that (which it calls Recommendations). Well, now we’re all in luck because Insta’s Head, Adam Mosseri, has shed some light on the
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Meta Advantage is designed to help advertisers use AI and automation to maximise the performance of adverts. Well, now Meta had added Advantage+ to help brands automate an entire campaign type. Meta “Through Advantage+ solutions, advertisers can tap into the power of AI to provide more relevant campaigns to the people who matter most to
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Another new headline feature is coming to Reels – but before you roll your eyes and start thinking about what else Meta could have duped from TikTok this time around, this time it may be different. Because the feature is something, you may have seen on Instagram before. Before we get to that, there is
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It’s been a mixed week or so for Instagram, which announced new tools for Reels but has backed down on other changes after criticism from users, creators and celebs alike. We’ll address that awkward turn-around later because there’s a bit to get through regarding the new features. Until now, Reels has been focused on videos.
Instagram Adds New Editing & Engagement Tools for Reels Read More »