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Social Platforms broken down by Generations

Sprout Social has recently released a new study breaking down the various social platform habits of Millennials, Generation X, and Baby Boomers. Millennials represent untapped product potential According to Sprout Social’s data, Millennials are the leading user base of Snapchat (23.3%), Instagram (22.2%), YouTube (11.5%), and Twitter (7.55%). Facebook usage shows Generation X and Baby

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Instagram gets ‘Inspired’ by Snapchat again

Instagram's at it again: the platform has announced geostickers for Stories. Unsurprisingly, they work very much like geostickers on Snapchat. Out and about When adding images to Instagram Stories, you can now add a stickers showing where your pics was taken. For example, adding the Statue of Liberty sticker to a NYC pic. There are

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Using Emojis to boost Instagram Engagement

What's even better than a successful Instagram post? One with emojis – at least according to a new study. Thumbs Up A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts. Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned

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Is Snapchat’s audience being snapped up by Instagram?

  As Snapchat prepares to go public, evidence shows that copycat tactics from Instagram are making a serious dent in user numbers.   Suspiciously familiar Competitors aping each other’s best features, especially in app-land, is nothing new. Still, when Instagram rolled out ‘Stories’ last year, many were shocked at just how blatantly the feature copied

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Instagram Stories threatening Snapchat’s bottom line

Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting

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