Sprout Social has recently released a new study breaking down the various social platform habits of Millennials, Generation X, and Baby Boomers. Millennials represent untapped product potential According to Sprout Social’s data, Millennials are the leading user base of Snapchat (23.3%), Instagram (22.2%), YouTube (11.5%), and Twitter (7.55%). Facebook usage shows Generation X and Baby […]
Social Platforms broken down by Generations Read More »
Instagram's at it again: the platform has announced geostickers for Stories. Unsurprisingly, they work very much like geostickers on Snapchat. Out and about When adding images to Instagram Stories, you can now add a stickers showing where your pics was taken. For example, adding the Statue of Liberty sticker to a NYC pic. There are
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Instagram recently released an update allowing users to upload multiple images and videos in a single post. More or less Users can now add up to 10 images and video at once. Content can viewed by swiping through the post. You're able to edit the order your photos or videos appear, and apply a universal
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What's even better than a successful Instagram post? One with emojis – at least according to a new study. Thumbs Up A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts. Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned
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Hot on the heels of Snapchat, Instagram added some new features for a surge at the start of the year. Make your Instastories pop with stickers Stickers have proven incredibly popular with Snapchat users. Hoping to emulate that success, Instagram now lets users add stickers to their video and photo stories. Instagram's spin on Snapchat’s
Instagram gets sticky, goes ‘hands-free’ Read More »
As Snapchat prepares to go public, evidence shows that copycat tactics from Instagram are making a serious dent in user numbers. Suspiciously familiar Competitors aping each other’s best features, especially in app-land, is nothing new. Still, when Instagram rolled out ‘Stories’ last year, many were shocked at just how blatantly the feature copied
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Since launching last August, Instagram Stories has proved that if you can't beat 'em, join 'em. While Stories strongly borrows from Snapchat's winning format, now the feature is beginning to eat into Snapchat's user base. Snap it up According to Tech Crunch, sources spanning analytics providers, talents agents, and even social media celebrities are reporting
Instagram Stories threatening Snapchat’s bottom line Read More »
The numbers are in: teens continue flocking to Snapchat – at the expense of stalwarts Facebook and Instagram. Numbers game The Taking Stock with Teens report from Piper Jaffray quizzed 10,000 US teens about their social usage and preferences. The report found 80% of teens use Snapchat monthly. This is up from 74% last year.
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Instagram has released a new study showing how mobile is turning the home goods industry on its head. Home alone From January to March this year, one-fifth of US digital sales in the home goods category occurred on mobile. Indeed, IKEA now sees one third of its purchases happening on mobile. Gramming the goods Of
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In a bid to gain more widespread adoption, Twitter has decided to let its hair down and finally get an Instagram account. Hey guys, is it cool if I come? In an innovative attempt to think outside the Twitter-box, photos of their “what's happening” ad campaigns have debuted on Instagram. The account already has over
Twitter late to Instagram party Read More »