YouTube has beaten out Facebook to win the US competition for adult user numbers. YouTube The Pew Research Centre has released figures from their most recent study of social media usage in the US. It shows that more American adults use YouTube than any other social media platform. Overall, 73% of US adults use YouTube. …
A recent Harris Poll reveals that social media may be at an all time high, but usage doesn’t translate to appreciation for the medium. America loves to hate social media The recent poll surveying 2000 adult online users stated that out of 89% who were familiar with Twitter, 43% were in favour and 46% wished …
Just in case you're wondering what's in store this year, Pinterest has your back. The platform full of pretty things has released its definitive list of 100 trends to look for in 2018. Are you on point? Funky Food Pinterest pulled data from its most popular global categories to come up with the list. Top …
New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands …
Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads. Now Pinterest Lens can offer you fashion tips. Pining to Pin The feature, called Lens Your Look, works by letting you add photos of clothes to text searches. For example, you’re looking for something to go with …
Facebook recently announced “Sets,” allowing users to create groupings of specific posts around niche interests, a method more than reminiscent of Pinterest. Facebook gets ‘Pinteresting’ Yet another step in a long methodology of getting "inspired" by their competitors very best ideas, Facebook will allow users to select several status updates, photos, or images to be …
Pinterest has announced that advertisers of all sizes can access Search Ads via its Ads Manager service. Target acquired Last January, the popular interest social network had introduced search targeting through keyword campaigns for select brands. The test run produced more than 2 billion monthly searches, with 97% being unbranded. This led to Pinterest to …
eBay has launched two new visual search tools allowing online shoppers to snap photos and discover matching products more efficiently. Snap, find, and shop The two new visual search tools, “Image Search” and “Find it on eBay,” utilise the latest achievements in visual computing and deep learning while incorporating neural networks. Image Search enables consumers …
Pinterest has announced a partnership with Target to co-opt its visual search Lens with Target’s proprietary app and website. Target gets Pinteresting The new hybrid endeavour marks the first time Pinterest has taken to integrating Lens into a retailer’s app. Shoppers of Target will now be able to take a photo of products which can …
Pinterest has announced the imminent launch of Sections, a power user inspired feature allowing users to divide their board into various subgroups beneath a main topic. Beta looks promising Sections has been slowly rolled out only to select users, and may yet be refined before a wider roll out. According to Pinterest the addition of …