Facebook has announced plans of a new system for disclosing groups and companies paying for ads on their platform. The death of “Dark Posts” Ads meant to target specific types of people, while remaining invisible to others, are being brought into the light for anyone to view thanks to Facebook’s new transparency tools. The move […]
Adding transparency to Facebook Ads Read More »
Without much fanfare, Google has released the beta version of Files Go, an app designed to free your phone from clutter. Go Further? Files Go is really more of an organiser than a fully-fledged management app. It does everything you’d expect from an organiser: sorting through your back catalogue, and freeing up space by deleting
Martech Mashup: Google Files Go now Live Read More »
Twitter has responded to criticism regarding its role in Russian misinformation campaigns with the establishment of a new centre aimed at clearing the air. Or at least the tweets. Rhetoric of tweets Twitter’s new Advertising Transparency Centre allows users to view all of the ads on the platform, an analysis of their creative and content,
Twitter pledges Ad Transparency Centre Read More »
Instagram has announced they will be enhancing video streaming, with a feature that allows users to add guests to live feeds. Bring more to the party Following a limited test that was rolled out last August, the newest update is meant to encourage more user engagement with Instagram’s expanding video and messaging services. By simply
Add guests to Instagram Live Video Read More »
LinkedIn has announced it's adding predictive smart reply technology to its messaging platform. Machine learning to help you chat LinkedIn Product Manager Arpit Dahariwal revealed the new messaging feature will be available in English, with other languages to be added down the road. The feature will use AI to craft replies based on the message
Smart reply comes to LinkedIn Read More »
Snapchat has unveiled plans to allow users to share links from other apps, and the ability to hide live location sharing for a set amount of time. Bumping up referrals The popular photo and video sharing social app is hoping to bolster itself as a legitimate source for traffic referral available to e-commerce and news
Snapchat introduces new link sharing features Read More »
Facebook recently enabled a 60% to 80% drop in news outlet referral traffic in six countries, thanks to a test which removed Page posts from News Feed and placed in the relatively new Explore Feed. No news is bad news, users say Facebook VP of News Feed, Adam Mosseri, has stated they have no current
Facebook quietly tests Pages allocation to Explore Feed Read More »
At the most recent Marketing Next Summit, Google announced a brand new tool that will soon become the third essential piece for all Google advertisers: Google Attribution. What is it? The new Attribution tool fills the gap that currently exists with Analytics' Multi-Channel Funnels that only compares different attribution models. With Google Attribution, we’ll also
Three Ways to Prepare for Google Attribution Read More »
Google has made it super easy to natively save a copy of a video conference/chat session to the cloud. Yet only enterprise users need apply. [Rec] G Suite Enterprise users can now record Hangouts Meet sessions, so long as the Meet organiser is set-up to create recordable sessions. At the admin level, a system administrator
Record Video meets with Hangouts Read More »
Feedback facilitator SurveyMonkey has found a new way to interface with Facebook, running surveys directly within Messenger. Talk to an interested ape The Messenger-integrated surveys look pretty-much the same as a standard Messenger conversation. Instead of chatting with a real friend, the respondent chats with a friendly SurveyMonkey. Questions show up in the chat window,
SurveyMonkey swings into Messenger Read More »