[SMK] AI & Digital Marketing Capability Transformation
Facebook expended a lot of effort and money last year promoting Live, its video streaming service. It looks like the trend is continuing in 2018, now Facebook is working on a secretive Fan Club App. Fanning the Flames Fan Club App is intended to help users and brands increase engagement when live streaming, by reaching
Facebook tests Live Video Fan Club Read More »
New offline features have shown advertisers added value, and are encouraging an increase in marketing spending. Hey big spender Both Instagram and Snapchat have seen a rise in ad spending at 73% and 55% respectively, citing Snap Mapp, Geofilters, Snapchat’s AR feature and Instagram stories as the catalysts. Instagram Stories has continued to excite brands
Ad spending on the rise: Snapchat & Instagram Read More »
Looking to make sure your marketing dollars are spent more effectively on Facebook? There will soon be a new tool to help with that. Money Matters Over the coming months, Facebook’s Campaign Optimisation tool will let advertisers allocate a single campaign budget, and determine the best way their pennies can be spent across ad sets
Facebook’s Campaign Budget Optimisation Tool Read More »
Facebook might want to be everything to everyone, but Pinterest has the edge when it comes to threads. Now Pinterest Lens can offer you fashion tips. Pining to Pin The feature, called Lens Your Look, works by letting you add photos of clothes to text searches. For example, you’re looking for something to go with
Pinterest Lens gets fashionable update Read More »
Google’s global cloud database, Cloud Spanner, got a few updates recently that promise to make the service more reliable, and even bigger. Spanner in the Works Cloud Spanner now has multi-region support, which means databases are closer to clients in different regions. Previously, all of Cloud Spanner’s data was hosted in one area. Besides a speed
Martech Mashup: Google Cloud Spanner Read More »
Here’s something that could be of real benefit for brands: a subscription-based model for purchasing promoted tweets. Money in the bank After months of testing, Twitter has launched a self-service ad subscription service (try saying that three times fast) for small to medium sized businesses. The service, called Twitter Promote Mode, lets advertisers automate Twitter
Twitter trials $99 Subscription for SMEs Read More »
You’d have to be living under a rock not to notice that Instagram Stories has been somewhat of a success. Now Stories looks set to expand, as its lifespan just got longer. What a difference a day makes Until now, Stories could only be posted if they were captured in the past 24 hours. Reversing
Instagram expands Stories beyond 24 hour Lifespan Read More »
While concrete social stats are hard to come by in the Antipodes, Facebook has recently unveiled a bunch of data about Down Under. It turns out we’re really quite keen on Messenger. Pump up the Volume It turns out more than 13 million Aussies are now on Messenger – more than half the country. Significantly,
Study: Half of all Aussies now on Messenger Read More »
Never one to sit on its laurels regardless of the time of year, Facebook is working on at least two new interesting features over the silly season: Red Envelopes and Breaking News. Red Letter Day? According to Recode, Facebook’s red envelope is a payment service that lets users send money to their friends. Red envelopes
Facebook testing Red Envelope and Breaking News Features Read More »
Looking for a fresh start in the New Year? Once the turkey and Christmas pudding has been digested, consider sprucing up your resume over the break. Indeed, LinkedIn has a new resume wizard to streamline the process. Look at me LinkedIn has teamed up with Microsoft Word to launch Resume Assistant. LinkedIn reckons the integration
LinkedIn’s Resume Assistant Launches Read More »